While there are countless sites on the web that are making good money, more often than not sites are not performing as well as they could/should. They aren’t living up to their potential. If these websites were employees, we’d probably fire them. So, what do you do when your website isn’t living up to its …
Articles by Jennifer Horowitz
I’ve noticed more and more Facebook Fan Pages popping up and it’s great. Fan Pages are a great way to connect with people, build your credibility and ultimately generate leads and grow your business. The problem is most people are making one BIG mistake when it comes to their pages. More on that in a …
In spite of all the claims that Blogging is dead, the numbers show Blogs are still a great way to get your message out there and to gain exposure and credibility in your industry. We’ll get started with some interesting stats on “The State of the Blogosphere” and then I’ll share some tips and advice …
Ever wondered what makes a good tweet? Let’s break it down. But first….there are many different reasons to tweet, therefore there are many different kinds of tweets. Twitter can serve many purposes so before you get started you want to consider all the ways you can use Twitter and determine which ones you want to …
Most of us are Blogging these days. But are we Blogging successfully? What makes a GOOD Blog post? How to blog? I’m going to break it all down for you…. To get us started, let’s look at the anatomy of a (good) Blog post. You start with your Title – the title should be compelling, …
Twitter is all the rage, but you don’t need me to tell you that. So, yes, this is another Twitter article. But hang in there, it’s a good one! Lately I’m hearing mixed reviews about the success companies are having with Twitter. After my own successes with Twitter, I was a little surprised, so I …
The oft-discussed Seven Deadly Sins apply to Social Media as well and are worth exploring. Here’s a quick lesson to keep you from the sure perils of committing these deadly sins and making sure you get the most out of your social media campaign. 1. Vanity: Belief in yourself and your knowledge is important but …