Whether you are just getting started or have an existing business that you need to infuse some life and growth into, here is a good strategy that you should follow. Whether you call this your blueprint or your cheatsheet or your To Do List doesn’t matter – just read it, absorb it and get to …
Articles by Jennifer Horowitz
In addition to focusing on increasing last minute holiday sales, now is the time to make sure everything is in place to make 2011 a great year for your site and business. We should all check our sites for errors and be focused on SEO and Social Media all year long but not everyone has …
If you want to increase __________________ <inquiries, opt-ins, leads, sales etc> by ______% <5, 10, 30, 50, even 100%> then you need to pay close attention to this post. There is one thing most site owners could do to increase results that they aren’t doing. What is that one thing? Split testing! So, testing – …
SEO, Social Media, PPC, banner ads etc are all important to drive traffic to your site! But we all spend so much time trying to drive traffic and not many people focus on what to do when the traffic gets there! Do a lot of people bounce from your site quickly? Are you getting the …
You may be thinking “Why do I care if I am a good client or not? They don’t have to like me, but they do have to get me results” That is true – and whether they like you or not should most definitely not impact the results you get (although we all see it, …
Email marketing is a vital part of your success. I am going to share a blueprint I created to create killer messages. Just a quick overview of email marketing for beginners before we get into the Blueprint… Generating leads is the foundation of making sales. Consider this…. The average website converts 2% – 4% of …
Facebook has just announced that effective August 23, there are new sizing requirements for Fan Pages and they are removing the Boxes tab. The new width for custom pages is 520 pixels wide. Facebook is offering a preview now so you can see what your page will look like (simply go to your Fan Page …
I know, I know, it’s all been said and done, but I went the extra mile and am giving you not just 10 mistakes but 11 mistakes! Mistakes that people are making every single day, over and over again. It’s worth repeating until we stop the madness. Here we go… Mistake Number One: Not optimizing …
Yep, it’s true – keywords are the foundation of your campaign and they will make or break your success. If your phrases are all way too competitive, it’ll take too long to get results and you’ll struggle in the interim. If your phrases are all too generic, you aren’t going to have good conversions and …
You Blog and tweet and optimize your site and pay for ads and Facebook and syndicate articles….all to drive traffic to your site. So what happens when the traffic gets there? With only a few seconds to grab the attention of your site visitor and pull them into your site – your headline is the …