Jennifer Horowitz is the Director of Marketing for www.EcomBuffet.com – a full service SEO, Web Design & Development and Social Media Firm. Since 1998 Jennifer’s expertise in marketing and Search Engine Optimization (SEO) has helped clients increase revenue. Jennifer has been published in many SEO and marketing publications. Jennifer Horowitz is the author of Twitter Quickstart Success Training System, Blogging For Dollars, Optimization Step By Step: 2010 and more. You can follow Jennifer on Twitter at @ecombuffet. For more information on SEO, Twitter training or killer Facebook Fan Pages, contact Jennifer at jennifer@ecombuffet.com.
Holiday Shopping Is Going To Happen – Are You Ready? Will You Benefit? To get things started, let’s take a look at some stats: Cyber Monday sales at online retail websites were 19.4% higher in 2010, compared to the online sales of Cyber Monday in 2009 - Coremetrics $1.028 billion was spent online on Cyber Monday in 2010, the first day in U.S. retail history to surpass the billion-dollar sales level. - comScore 9 million people made purchases...
So, you SEOed, Tweeted, Facebooked, wrote articles, did PPC, used banner ads, sent out press releases, wrote email campaigns, connected on LinkedIn, commented on Blogs, set up joint ventures. You’ve done everything possible to drive traffic to your pages, BUT you still don’t have sales (or leads or phone calls or whatever it is you wanted from that traffic). Or you've actually gotten traffic, but they just aren’t taking action. There are many possible reasons, but...
Every day you are given the gift of time (OK, so there is never enough of it, I hear ya, but all you can do is make the most out of what you do have). So what are you going to do during that time? There are so many demands on your time, your To Do list is growing rapidly and there is always a fire to put out. Again, I...
I’ve been gathering information on some common SEO mistakes. Here is a list of what I have so far. Be sure to comment and add any that you have experienced. Let’s all learn from these: Mistake Why It’s A Mistake Solution Not doing proper keyword research You think you know how people think, you certainly know how you think and how you would search so you just go with the...
I was sitting here, drinking an iced coffee and enjoying my day. Writing a little Blog post, answering a few emails – catching up on things and BAM out of nowhere, an old site from my past caught up with me. Suddenly there it was on my screen, 2, shall we say less than friendly tweets, about an old site I had with obviously old information. They took pleasure in ...
Ranking In Bing: What You Need To Know Google is important but they aren’t the only player out there. According to recent numbers, Microsoft's Bing now generates 30% of all U.S.A. searches (half Yahoo - which is Bing-powered and half from the Bing.com web site.) It’s becoming more important that you be sure your site is optimized for Bing. So what does Bing look for? Here’s a cheat sheet you can use...
"But I don’t LIKE Facebook and Twitter" Makes No Sense To Me… To which my response is always “But do you like generating new leads and making sales?” There are still tons (tonnes for my Canadian friends) of people out there that don’t use social media as a business tool because they don’t like it. Yes, building your business should be fun and hopefully you’ll enjoy most aspects of what you do. ...
So unless you’ve been living on a rock, there are five trending topics that are dominating the online conversations recently: Charlie Sheen – people are analyzing his actions and talking about how brilliant he is at creating a conversation and how people should learn to get the exposure he has gotten. My personal opinion is that he had no master plan that is backed by brilliance. The man has some issues...
While I’ve been known to ramble on and on, I’m going to keep this one short and simple. Shocking, I know! 5 Reasons You Should Create A Facebook Fan Page: Fan Pages get indexed by the engines and we are seeing them pop up in the SERPs (search engine results pages) more often! When done well, they can be a great source of traffic - from the search engines and from ...
On Thursday February 10, Facebook made some much anticipated changes to their Fan Pages. For a good part of the day, confusion reigned supreme. Some were excited, some were mad and many were just plain confused. Let’s explore the changes and what they mean to you. There was a glitch that caused the pages to be truncated and there was a lot of speculation that the width of the tabs was being changed. ...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
