The Evolution of the SEO Professional
“Build some links. Update your metadata. Optimize your site speed. Build some cool content. Have you heard about interactive infographics? They are the new thing!”...
Jeff Bedford
Analytics & Optimization Specialist
Company
The New Group
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About
Jeff Bedford is an Optimization & Analytics Specialist at The New Group, an integrated digital marketing agency in Portland, Oregon. A graduate of Indiana University, Jeff has extensive industry experience and has worked on digital campaigns for enterprise clients around the world.
Articles
5 SEO Touch-Points During Website Design & Development
My career began at a dedicated search agency, often working with third party vendors and IT teams to accomplish SEO objectives. While I experienced many...
How One Creative Team Changed the Way We Will Cover Live Events Forever
Give props to Oreo and 360i. The staple American brand and its big time creative agency just changed the way we will cover live events...
Build Links Like You’re Popular–and Get Popular
We all remember what it is like to either watch the cool kid in school or even be the cool kid. You remember high school...
Lessons from My First Year at a Digital Agency
Let me start of by saying what a whirlwind the past 12 months have been. Where once I was a passionate college graduate eager for...
Crafting An Evil Empire: Looting The Competition with Negative SEO – A Story
We have all been awakened to the hype. Negative SEO is real and it seems that the Panda and Penguin updates have potentially made it...
Preparing for Link Armageddon
Many SEO’s have used blog and syndications networks at one time or another to take advantage of the controllable anchor text and ease of building...
The Academy Awards of Social Media Strategy
On Sunday night many of us were glued to the screen, munching on snacks and gathering with friends for the 84th annual Academy Awards. It...
The Sponge & The Trailblazer: Making the Most of Your First Job in Search
About two months ago I wrote my first article for Search Engine Journal about getting your first job in SEO. Well now the dust has...
Entering the Golden Gates of Search Marketing: A Guide to Getting Your First Job in Search
Two years ago I would have never imagined sitting in this comfortable desk chair and being welcomed with open arms in to the search marketing...