As a social marketing tool, StumbleUpon Paid Discovery (a.k.a. StumbleUpon ads) is underrated. Paid Discovery helps people who are likely to be interested in your infographic – or your clever article or how-to guide, etc. – find your infographic at a fraction of the cost of traditional promotional methods. When we promote an infographic we …
The Loch Ness monster is a myth. Despite concerted and scientific efforts, the only signs of Nessie are a few grainy photographs…yet the myth continues. In the SEO community, we have a similar mythical monster lurking, and it’s called “inbound links from bad sites can earn your site a Google penalty.” Let’s put this myth …
Even though Google+ is still in its infancy, there is already a powerful tool available to link builders. Called FindPeopleOnPlus.com, it’s a directory of Google+ users that sorts and refines Google+ users by location, occupation, relationship status, popularity, and more. At the time this article was written, FindPeopleOnPlus had about 1 million people in their …
Many in the SEO community contend that pay-per-click (PPC) advertising is a waste of money. Since PPC is about buying clicks from the search engine, and since SEO is about earning clicks from the search engines, many SEO consultants argue that PPC is just throwing money at a problem instead of working toward a solution. …
We all know that a picture is worth a thousand words, but what we might not know is that a picture can also be worth a thousand links. Contracting a professional photographer to capture images of a news-worthy event can be a great way to both build links and establish new relationships, and based on …
If you’ve been in SEO for more than a few weeks, it’s a safe bet you’ve seen poorly moderated blog comments or forum threads that have been polluted with spammy links. It’s also likely you’ve found evidence of “link hacking,” the unauthorized placement of links on an otherwise quality website via some sort of hacking …
When smart people interview search engineers and hear a cryptic explanation about a potentially new ranking signal – or review a Google patent application – it’s interesting news to SEO practitioners like me. I freely admit that I pay attention to these stories and read them carefully. However, when it comes to all the recent …
While it may not be labeled on your desk calendar, today marks the unofficial beginning of a period that I like to call the “Formulaic New Years Content Festival,” or FNYCF for brevity’s sake. FNYCF is the time of year when people seem to really enjoy “year in review” and “best of 2010″ stories that …
One of the things I enjoy most about SEO is that I get to work with a lot of creative, talented specialists, especially copywriters. For those who don’t know, a copywriter is someone who writes marketing copy. In essence, a website content writer is a copywriter. The world has thousands and thousands of copywriters. Sifting …
I ignored the opportunity to link build with infographics for far too long. As an engineer turned search engine professional, the idea of creating art scared me. I prefer complicated puzzles and problems over design, but after seeing so many others succeed I decided to go all in. So, a few months back, we created …
