That’s right. You should never use American Express for your payment method for Google AdWords. While American Express (AMEX) is widely accepted as the credit card for businesses, it may be a bit overzealous at protecting card members from actively marketing online — specifically with Google. While I certainly respect AMEX for being zealous to […]
Why You Should NEVER Use AMEX with Google AdWords
October 24th, 2007 by Janet Driscoll Miller | 9 Comments
Four Reasons Why You Should Never Use Google AdWords’ Pre-Pay Option
August 24th, 2007 by Janet Driscoll Miller | 9 Comments
As you may know, Google AdWords offers two main types of payment options: Pre-Pay and Post-Pay. There are some pros and cons to each method, it’s important to select the right payment option from account inception as it cannot be switched later. For instance, a pre-pay account cannot later be changed to a post-pay account.
While […]
Google Expanded Match: Background and Pointers
August 9th, 2007 by Janet Driscoll Miller | 2 Comments
Many Google AdWords advertisers use broad match for their keywords, but few realize that using broad match also automatically activates expanded match. Expanded match, according to Google’s definition is:
With broad match, the Google AdWords system automatically runs your ads on relevant variations of your keywords, even if these terms aren’t in your keyword lists. Keyword […]
