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Why You Should NEVER Use AMEX with Google AdWords

That's right. You should never use American Express for your payment method for Google AdWords. While American Express (AMEX) is widely accepted as the credit card for businesses, it may be a bit overzealous at protecting card members from actively marketing online -- specifically with Google. While I certainly respect AMEX for being zealous to protect its card members from fraudulent charges, time after time they reject legitimate charges from Google AdWords. Not long ago,...

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Four Reasons Why You Should Never Use Google AdWords’ Pre-Pay Option

As you may know, Google AdWords offers two main types of payment options: Pre-Pay and Post-Pay. There are some pros and cons to each method, it's important to select the right payment option from account inception as it cannot be switched later. For instance, a pre-pay account cannot later be changed to a post-pay account. While there are occasions where pre-pay may seem like the right approach, there are major drawbacks to this...

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Google Expanded Match: Background and Pointers

Many Google AdWords advertisers use broad match for their keywords, but few realize that using broad match also automatically activates expanded match. Expanded match, according to Google’s definition is: With broad match, the Google AdWords system automatically runs your ads on relevant variations of your keywords, even if these terms aren't in your keyword lists. Keyword variations can include synonyms, singular/plural forms, relevant variants of your keywords, and phrases containing your keywords. For example, if...

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