James Scaggs

James Scaggs is the Director of Marketing for e-commerce apparel companies Ties.com and Scarves.com. When he’s not working, you may find him enjoying a fine glass of bourbon, while going on about how to improve conversion rates or make things more user friendly. Catch up with him on Twitter @jamesscaggs or on Google Plus.

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Latest posts by James Scaggs (see all)

5 Bing PPC Optimization Tips for the Holidays - November 13, 2012
AuthorRank: Google Panda on Steroids? - October 11, 2012

Articles by James Scaggs

PPC

5 Bing PPC Optimization Tips for the Holidays

Posted on November 13, 2012 by James Scaggs | Leave a comment

As an eCommerce retailer headed into the 2012 holiday season be prepared for some added work in the paid search department as competition for market share heats up. It’s easy to overlook Bing when most of your time is spent managing Google. Here are 5 quick action items for eCommerce retailers to optimize Bing paid search accounts for the …

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AuthorRank: Google Panda on Steroids?

Posted on October 11, 2012 by James Scaggs | 15 comments

On the heels of the Google Panda update, Google AuthorRank continues the assault on low-quality “thin-content” sites. It’s time to pay attention to AuthorRank and what it means for the future of SEO. While white-hat SEO’s have been proclaiming “quality content is king” for what seems like years now, it was painfully obvious that many …