I love to cook and I love to eat. Whether it’s on the grill or in the kitchen, I love to make and eat good food. One thing I know about cooking is that every ingredient used properly together makes the dish a masterpiece. The world of online marketing and, by extension, search marketing is …
With the impending implosion of Yahoo’s disappointing Panama project and seeming overnight surrender of search to the big boys of Google and Microsoft it’s time we all started paying a little more attention to Bing and particularly Microsoft adCenter. Just the other day I was talking with some bright minds in the search space and …
An experienced search marketer is aware that what you pay per click within Google is directly tied to your Quality Score and the Ad Rank (Quality Score * Max CPC Bid) of the other advertisers. If you are new to search marketing, you might not know that only in the last few years did Google …
