James Green is the founder of Siftable.com which serves as a search marketing agency/consulting group with expertise in building, growing and optimizing campaigns to drive profitable growth.
I love to cook and I love to eat. Whether it’s on the grill or in the kitchen, I love to make and eat good food. One thing I know about cooking is that every ingredient used properly together makes the dish a masterpiece. The world of online marketing and, by extension, search marketing is like a giant recipe. You’ll hear lots of people making claims that you don’t need paid...
With the impending implosion of Yahoo’s disappointing Panama project and seeming overnight surrender of search to the big boys of Google and Microsoft it’s time we all started paying a little more attention to Bing and particularly Microsoft adCenter. Just the other day I was talking with some bright minds in the search space and when we got to the topic of Bing the lights were on but no one was...
An experienced search marketer is aware that what you pay per click within Google is directly tied to your Quality Score and the Ad Rank (Quality Score * Max CPC Bid) of the other advertisers. If you are new to search marketing, you might not know that only in the last few years did Google even give advertisers the ability to see their Quality Score for the keywords in their account. Prior to this change,...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
