Search Engine Journal

Fake Google & Yahoo Spyware Scammers Busted by FTC
The FTC is clamping down on spyware companies. These guys contribute to the growing need for more consumers to buy anti-spyware to protect themselves. Many of these programs block honest marketer’s links or delete affiliate cookies. The ClientMan spyware software that was distributed also hijacked search engine […]

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Buy, Borrow, Beg and Barter for Links
“How do you ask for a link? Asking for a link is about asking if you can do business with somebody. Links are much like currency on the web: If you don’t have a value proposition then don’t bother asking for a link. If you do have a value […]

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PPC Benchmarks for Affiliate Marketers - Free Seminar
Marketingsherpa & KowaBunga! are offering a free seminar titled: ‘Search Engine PPC Benchmarks for Affiliate Marketers’ on Wednesday, October 12, 2-3 pm EST. This seminar will be presented by Anne Holland, Publisher, MarketingSherpa and Rachel Honoway, VP of Sales and Marketing for Kowabunga!
Based on the findings from MarketingSherpa’s […]

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eBay reveals Hot Affiliate Niche for their API
The Affiliate API Program is part of the eBay Developers Program and is offered to give affiliates a wide variety of industry-leading tools and services and provides API access to eBay Web Services so affiliates can create exciting new content and tools. David Utter from iEntry wrote an […]

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Blogs Bring Home the Bling Bling for eHobbies
We know companies use blogs to increase traffic and search engine rankings. How are retailers are using blogs in creative ways to increase sales? One company reports doubling sales conversion rates from 2% to 4% after customers read their blog.
The search engines are all about blogs, but turning […]

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Flash and SEO - Using Flash on Websites
Flash movies can be a great thing. They can help catch eyes that are otherwise bored with static looking pages, and they can help tell a story better than plain text. However the use of flash must be tempered with the ability to rank in search engines. This […]

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Feds Bust 4,600 RX, Drug, Online Pharmacy Web Sites
I always warn affiliates about promoting online pharmacy or RX sites, it’s just not worth the risks. 18 people were arrested for allegedly selling drugs illegally, including the ringleaders of more than 4,600 rogue Internet pharmacy websites. Agents shut down all the sites the suspects controlled in […]

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Anatomy of a Search Engine Crawler
When you go to a search engine and perform a search many people don’t understand how those results end up there. Some people may think that sites are submitted while others know that a piece of software finds the pages. This article explains one piece of that puzzle: The search […]

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SEO & Competition Analysis - Part Two
Once you have optimized the onsite factors from part one of this series it’s time to launch into the external factors. External SEO factors generally refer to the internal links to your, and your competitor’s, website.
Analyzing the links to your competitors is not a simple matter of running a […]

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SEO & Competition Analysis - Part One
Analyzing your competition should be the second step taken during the SEO process (right after and sometimes even during keyword selection). Looking at what and how your competition have positioned their website where you want yours to be placed will lend great insight into how to get yours there.
The […]

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