Greg Sterling

For the past couple of years I have been preaching the gospel of user-generated content and reviews. I often encountered considerable skepticism from former colleagues on the likely evolution and extent of the phenomenon: “People will write reviews about restaurants, but not plumbers.” In my “predictions” post, I said: “The culture of user participation and …

This happened late this past week and it’s already been widely reported but I’d be remiss if I didn’t mention Yahoo!’s new quicker, more open business details editing capability. Yahoo! is making it possible for all users to edit business profiles and/or upload photos. Yahoo! promises to allow the changes to go live with 24 …

Even as search becomes all-but-synonymous with the Internet for many users, there’s a paradoxical and growing sense that it’s failing. We have incredibly high expectations for search but that’s partly because it has been very successful to date. Every quarter or so it seems a new, would-be David comes out to challenge Googliath. The newest …