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Greg Sterling

FatDoor : Mix of LinkedIn, Zillow & Virtual Earth

April 18th, 2007 by Greg Sterling | 1 Comment

Peter Krasilovsky has a somewhat speculative write up of new local site FatDoor, which mysteriously sponsored at the Kelsey Group’s recent conference (’cause they apparently wouldn’t talk about what they were doing).
According to the Krasilovsky post and other speculation out there, it appears to be a mix of real estate and virtual community and people […]

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Greg Sterling

Yahoo & Newspapers Extend Relationship : Google DoubleClick Reaction?

April 16th, 2007 by Greg Sterling | 1 Comment

On a day of news, news from newspapers. The newspaper industry Yahoo!-”Amigos” consortium is now formalizing and expanding its relationship in logical ways, using Yahoo! as something of a platform. The newspapers, for Yahoo!, become a critical strategic asset as Google closes in on the display front and extends its search dominance. Who would have […]

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Greg Sterling

Yahoo! Maps Adds New Print Formatting

April 11th, 2007 by Greg Sterling | 2 Comments

From the Yahoo! Maps and Local Blog:
Based on a lot of user input, the latest update we’ve made to the Broadband version of Yahoo! Maps is to the Driving Directions print page. The new format of the “Printable Version” allows for an interactive experience that simply put, makes them more useful and easier to read.

The […]

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Greg Sterling

Google OneBox Real Estate Search

April 9th, 2007 by Greg Sterling | 4 Comments

Here’s an interesting post on searching for properties on Google from the Google Blog. Here’s their “OneBox” real estate search for Seattle Real Estate:

Here’s where you land after doing that basic OneBox search:

There’s no announcement that I’m aware of to prompt this. It may be an effort to gain more interest/involvement for Google Base, which […]

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Greg Sterling

DoubleClick Exchange Plan to Boost Value for Google, MSN, AOL or Yahoo Buyout

April 4th, 2007 by Greg Sterling | 1 Comment

I’ve written about online ad “exchanges” in the past, which is one of the more interesting developments in online advertising in my opinion. There’s RightMedia, which Yahoo! owns a piece of, Root Exchange, AdECN and, now, of course DoubleClick. Here’s the NY Times’ write up of the proposed DoubleClick exchange:

The online advertisement exchange will make […]

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Greg Sterling

Microsoft Ready to Acquire DoubleClick

March 29th, 2007 by Greg Sterling | 1 Comment

So says MediaPost after a couple of days of rumors. The rumored hypothetical purchase price is $2 billion. Forget about that for a moment, the acquisition would make Microsoft much more credible in the minds of advertisers than it has been to date and would also give a boost to AdCenter by association. In other […]

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Greg Sterling

Google Products Now Pre-Installed On LG Handsets

March 28th, 2007 by Greg Sterling | 1 Comment

From the press release:

Select LG handsets, pre-installed with Google products and services will be shipped globally including North America, Europe and Asia starting in the second quarter of 2007. These handsets will create a more dynamic user experience, including one click access to Google search through an icon in the application menu. More features of […]

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Greg Sterling

News Corp (MySpace) & NBC Partner to Build YouTube Rival

March 22nd, 2007 by Greg Sterling | 1 Comment

Speaking of video . . . As is being widely picked up this morning, the LA Times is reporting on a YouTube rival being created by News Corp. and NBC Universal:
News Corp. and NBC Universal plan to announce as soon as today that they are creating an online video site stocked with TV shows and […]

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Greg Sterling

Google Pay Per Action : Affiliates, Text Links & Click Fraud Implications

March 21st, 2007 by Greg Sterling | 3 Comments

Yesterday saw the launch of the Google pay-per-action (cost per action) product on AdSense.
I didn’t have a chance to write about it (or even think too extensively about it) because I was in meetings literally all day Monday and yesterday and doing too many other simultaneous things. It’s often the case that I’ll get a […]

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Greg Sterling

‘Portalization’ of MySpace

March 20th, 2007 by Greg Sterling | 1 Comment

An article in the eMarketer newsletter today predicts that the “four big portals” (Google, Yahoo!, AOL, MSN) are grabbing an increasing share of online ad spending:

Add to that a fifth contestant, MySpace, which is rapidly moving from “social networking” site to a portal play.
The mainstreaming of MySpace is all-but-complete complete with the launch of 2008 […]

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