Greg Sterling

What Exactly is Web 2.0? What is Web 2.0? This is a discussion that now may seem tired – and was vigorously kicked around months and months ago – but I continue to have formal and informal conversations about it. I don’t claim to have any definitive definition but one of Web 2.0’s fundamental tenets …

Greg Sterling

Domains, Branding & Web 2.0 If you’re a traditional (offline) company you can create a domain name that doesn’t identically match your company name. For example, if you are “Widgets R Us” you could be WidgetsRUSonline.com or GetWidgets.com, and so on. Your offline brand and online presence don’t need to match 100%, although it’s desirable …

Greg Sterling

Microsoft’s Digital Advertising Solutions At Advertising Week this week, Miscrosoft is announcing the launch of “Digital Advertising Solutions” and a media campaign to go with it. It’s an effort to bring together Microsoft’s various properties into a unified platform that gives advertisers ways to buy reach and audiences efficiently: Xbox, mobile, PCs and, maybe, TV. …

Greg Sterling

Soapbox Video : MSNTube MSN is making its bid to get in on the YouTube phenomenon with its new “Soapbox Video.” The product launches in an “invitation only beta” today. Here’s the WSJ’s (sub required) coverage. From the Microsoft press release: Soapbox on MSN Video utilizes powerful Web 2.0 technologies to provide a dynamic, fun …

Web Hosting by Google? Gary Price points to a new Google domain (”Googlehostedservices.com”) and speculates about whether Google will become a webhosting company. He also points to “Google Apps for Your Domain” as further evidence of this possibility. (This is the point in the post where the analyst says: “See how smart I am, I …