Loki is a toolbar/technology from Skyhook Wireless that, once downloaded, uses WiFi triangulation to determine user location and saves the step of having to enter it on visited websites. It has very interesting local search uses and implications (for those who partner). For example: Beyond making local search more usable, the most interesting implication of …
Google has added a “search public events” button to Google Calendar. Here’s more from Philipp Lenssen and the Official Google Blog. Here’s an example of a search for “kids events” in San Francisco this week: The view above is a “list view.” You can also see events posted on a calendar view (day, week, month). …
VentureBeat’s Matt Marshall reports on MySpace co-founder Chris DeWolfe being “shortchanged” by the Fox MySpace acquisition. Reportedly he received only $5 million. On the one hand, how many people have $5 million? On the other, the company was sold for $580 million and so, if true, he was really diluted. I spoke to a reporter …
Google is launching what it is calling an “alpha” program in which 100 advertisers, both large and small, will have an opportunity to buy ads of all sizes (not classifieds, but ROP) in over 50 US major metro daily print newspapers (not online). Combined, the participating dailies have more 15 million print circulation. Publishers participating …
Yesterday, Yahoo! launched its “Green Center” for Autos. Today: Yahoo! Food. Among others, this is an Epicurious competitor. Food looks like a pretty rich (no pun intended) site, with community, Answers and video among other features. But what’s more interesting — on a “meta-level” — is the contrast between Yahoo!’s approach to verticals and Google’s. …
Getting out in front of the increasing market for “green” products and services, Yahoo! Autos has launched a “Green Center.” The site profiles and rates/ranks hybrid and energy efficient cars. It also integrates Yahoo! Groups and other community content. Yahoo! worked with an organization called Environmental Defense to generate its ratings system. Taking a design …
B2B research firm Compete has launched SnapShot, a free traffic tool that draws on the company’s 2+ million consumer panel. So you say that sampling is inherently problematic and flawed? I asked the company about that and they provided a range of explanations regarding why their data are better and more representative than other samplers …
Internet Retailer reported on a Piper Jaffray study, which finds that search is the most cost-efficient customer acquisition tool. Print yellow pages ranked second. Here’s how the various media fared: * Search: $8.50 * YP: $20 * Online display ads: $50 * Email: $60 * Direct mail: $70 I know nothing about how the study …
This MediaPost piece discusses a Wendy’s “campaign” on YouTube — commercials that “masqueraded” as videos on the site. There was considerable exposure apparently, with some users responding positively and others critical of the spots. Even though these spots may have been clever, edgy or entertaining, they’re effectively video spam because they were put there by …
Listifieds is a very new classifieds site that was put together by two guys with “day jobs” in their spare time. Even though the content is thin, the site is impressive in terms of look and feel. One of the co-founders said to me in an email that they were just going to offer the …
