I recently interviewed Sagar Kamdar, Google’s Director of Product Management on Search, who is responsible for their Authorship program and their other “social initiatives” in search. In this Q&A, Kamdar shares how Google’s search results pages have evolved to better attribute authors and websites to content. He also responds to some questions on many search …
Google today took their Adwords for Video program out of beta and announced their “official” launch, integrating their paid search advertising model with video content, whole new ad formats, and bidding models. While I certainly commend Google for their goal of making video advertising available, affordable, and measurable for everybody, there are two things I …
I interviewed veteran Internet Marketer Lee Odden for his new book, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. Lee and I discussed how his book is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, …
Google wants to always be featuring the freshest and relevant product information; and does so with their “freshness algorithm’ – originally released last fall as part of their effort to provide more relevant, real-time results for search queries. In this article you’ll learn of special opportunity and urgency for updating your product page videos so …
What do businesses mean when they say they do “social video”? Is it just about creating an interesting video and distributing it on YouTube and other social networks? Or is there more to it? Let’s explore what makes a video for business truly social, the special relationship between social video and search marketing, and tips …
