Glenn Gabe is a digital marketing consultant at G-Squared Interactive and focuses heavily on SEO, SEM, Social Advertising, Social Media Marketing, and Web Analytics. Glenn has over 16 years of experience and has held leadership positions both in-house and at a global interactive agency. During his career, Glenn has helped clients across a wide range of industries including consumer packaged goods (CPG), ecommerce retail, startups, pharmaceuticals, healthcare, military, education, non-profits, online auctions, real-estate, and publishing. You can follow Glenn on Google+ here.
For many marketers involved in SEO, the three letter acronym CMS can sometimes be more like a four letter word. Depending on the CMS and the implementation, there are some serious problems that can impact your SEO efforts. From duplicate content to unfriendly redirects to lack of content optimization, the list can get quite long. The irony is that CMS packages are supposed to make your life easier (and many do),...
Headlines can be powerful. I think most marketers would agree that a strong headline can be both intriguing and enticing, and can help drive a surge in short term traffic. However, I’m also sure that most SEO’s would question the long term impact of using creative headlines on their search engine rankings. There are times I work with a client's editorial staff to explain and clarify aspects of SEO,...
Facebook is estimated to have 70.2 million unique visitors per month in the United States according to comScore. Social networking is booming, everyone is friending, following, tweeting, tagging, and grandma and grandpa are getting involved too. Wait a minute, did I just say grandma and grandpa? That's what some recent Facebook research has shown. It seems the fastest growing demographic on the social networking giant is women 55...
Last week I read an article on BusinessWeek.com that presented the results of a survey of c-level executives regarding employees and social networks. According to the survey from Deloitte, 60% of c-level executives interviewed believe they have a right to know how their employees represent themselves and their companies on social networking sites. On the flip side, 53% of employees surveyed believe their activities on social networking sites should...
It's undeniable how powerful search traffic can be from Google. In addition, search marketers understand how important a specific listing can be in the SERPs. Even if you have high rankings, a poor title or meta description can really hurt your click through. Now imagine someone messed with that listing (like Google) and injected one line saying something like “This site may harm your computer”. Now how would you...
When it comes to SEO, Flash can be a polarizing topic. Whenever I’m speaking with clients about their SEO initiatives (along with their creative and technical staff), it only takes one mention of flash to suddenly get a mixture of angry, excited, and confused looks. When you break it down, some brand managers love how engaging flash can be, designers love the boundless creativity it offers, IA directors can do...
When I’m meeting with clients or prospective clients, I’m often asked how important it is to rank on page 1 of the search engines. It definitely is, and more on that topic in a minute. Then it’s typically not long before I’m asked how many keywords clients should rank for. That’s usually a longer conversation where I like to introduce the concept of the long tail (which I’ll be...
Loren Baker
Ann Smarty
Alan Bleiweiss
David Harry
