Achieving success in SEO is hard. For many businesses, SEO is often a long process that first involves assessing and identifying weaknesses for a given site, working to remedy those problems as quickly as possible, and then forming a longer-term strategy for increasing rankings, targeted traffic, and ultimately conversions from organic search. This is a …
If you’re running Google AdWords campaigns, then you have probably heard of (and are hopefully using) ad extensions. If you aren’t familiar with them, you should be. Ad extensions enable you to enhance your paid search ads by connecting additional types of information, such as product information, addresses, click-to-call phone numbers, etc. Specifically in AdWords, …
First, I’m sure you are wondering where you can find this metric. Let’s start by drilling into Google Analytics to find the report. Access the Goals tab in Google Analytics and then click the Social Assisted Conversion Link. This will take you to the Social module within GA. OK… I just made that up. You …
I believe there’s a process that any person can go through that will make them a better marketer, guaranteed. I started my own business in 2001 after spending seven years at a large company. I found out very quickly that when you venture out on your own, you truly are alone. And it’s a lot …
I didn’t plan on writing this post for my column this month, but something happened that I had to write about. If you’ve read previous posts of mine, then you know I’m a big believer in the power of the long tail of SEO, which is an incredibly important concept in Search Marketing. You can …
If the movie 2001: A Space Odyssey were released in 2010 versus 1968, the classic line above may have been followed by a click-through to read reviews. Let’s find out why. Over the past year, Google AdWords has introduced a number of ad extensions that enable advertisers to provide additional information about their businesses and …
In June, Google Analytics released a new version of AdWords reporting for all accounts. The much-improved update makes it easier to analyze your AdWords campaigns by providing new reports, as well as new ways to dimension your reports. Prior to the update, you had to run these reports from within AdWords or custom build your …
I’ve been told that I don’t have a very good poker face, and I’m ok with that. I find it actually helps my clients, since they can tell almost immediately when I don’t agree with something or when a point needs more clarification. For example, there are times I see marketers heavily focus on time-based …
When you begin working with a new SEO client, it’s always a great idea to help them understand their current state before moving forward. As part of that process, new clients might say something like, “we definitely rank for a number of keywords already, but we’re not seeing the performance we would like”. That’s a …
Did the title of my post get your attention? Believe me, I wish texting and driving couldn’t destroy your business, but it unfortunately has the potential to. In this month’s post, I’m taking a break from writing about technical SEO, Paid Search, Social Media Marketing, etc. to talk about something that can make even your …
