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GarrettFrench

Google’s Early Efforts to Monetize Video

November 16th, 2006 by Garrett French | No Comments

Video. I can’t stop thinking about it.
Neither can Google. A recent tour of the Google plex by Beet.tv yielded some news (to me) on Google and their efforts to monetize video.
I did not know that “They have done limited advertising, notably post-roll ads for HP on the Charlie Rose Show.”
Or that Google helped out Eepybird […]

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GarrettFrench

Google’s Vision for Free Cell Phones + How Newspapers and Marketers Can Prepare

November 15th, 2006 by Garrett French | No Comments

How much do newspapers spend on paper, printing and printing infrastructure per subscriber? Would it make more sense for them to make their content fit well on a mobile device, partner with a phone company and provide phones for cheap to their local populations?
They had better shake a leg in this direction because it looks […]

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GarrettFrench

Wink: Now a Better Social Marketing Tool

November 15th, 2006 by Garrett French | 2 Comments

Besides its new people search functionality Wink seems to be a pretty run of the mill social search engine. Once Wink users login they can create collections, upload bookmarks, tag items, change rankings of results and all those other things Jim Lanzone thinks searchers are too lazy to do.
So the differentiating factor is Wink’s MySpace, […]

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GarrettFrench

Become Japan’s CEO Masahiro Ueno Talks Entering the Japanese Online Shopping Space

August 8th, 2006 by Garrett French | No Comments

Become Japan’s CEO Masahiro Ueno Talks Entering the Japanese Online Shopping Space
I recently had the opportunity to interview Become Japan’s new CEO, Masahiro Ueno. I became interested in him after learning of his work in developing the Japanese market offering of Overture and his presidency at DoubleClick Japan.
For more details on Become Japan check out […]

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GarrettFrench

Naymz Interview: Tom Drugan on Identity Management and His Roots in Orbitz SEM

July 6th, 2006 by Garrett French | No Comments

Naymz Interview: Tom Drugan on Identity Management and His Roots in Orbitz SEM
I recently interviewed Tom Drugan of Naymz, a paid search identity management start up.
For $5 a month (first month free, you can also buy a discounted yearly subscription for $47.50.) Naymz delivers its users an ad for searches on their names, a […]

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GarrettFrench

PreFound: Hyper-Relevance through the Extension of Social Search Tools into Social Networks

May 5th, 2006 by Garrett French | No Comments

PreFound: Hyper-Relevance through the Extension of Social Search Tools into Social Networks
The social search roundtable I’ll be tonight for PreFound is called Extending On-line Social Communities into Pure Search.
In a recent post on the roundtable Steve Mansfield, PreFound’s CEO described it as an event to explore “extending social networks into social search.”

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GarrettFrench

Google’s GData: Portal is Nigh, APIs as Marketing Resource

April 24th, 2006 by Garrett French | No Comments

Google’s GData: Portal is Nigh, APIs as Marketing Resource
I’ve seen surprisingly little written about Gdata over the past few days, both in my regular blog reads and in the main stream media (which I find out about from blogs :).
So it was great to see “Why Google is extending RSS” this morning in bloglines […]

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GarrettFrench

Miss PubCon Boston? No You Didn’t. Read the PubCon Blog Round Up!

April 22nd, 2006 by Garrett French | 8 Comments

Miss PubCon Boston? No You Didn’t. Read the PubCon Blog Round Up!
I searched Google News, Google blog search (lots of fresh blog posts - much improved since last I searched it), Technorati, Yahoo, PreFound and Ask (who has SEL’s feed in their news results… yay!). Malcolm Gladwell was PubCon’s keynote speaker, so I’m opening […]

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GarrettFrench

Yahoo’s Meedio Purchase & Yahoo! Broadcast Scenario

April 20th, 2006 by Garrett French | No Comments

Yahoo’s Meedio Purchase & Yahoo! Broadcast Scenario
On Monday Yahoo acquired “most of” Meedio’s technology and all of its staff (looks like about 5 guys?).
The technology encompasses: “Software that turns PCs into DVRs (digital video recorders) and digital media organizers and links them with television sets” (PCWorld)
“Meedio TV, which “lets you watch, pause, rewind, and record […]

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