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Garrett French | Link Building Services | @garrettfrench

Garrett French is a long time search marketer, blogger and conversatrional marketing consultant.

Snap Preview Everywhere: Distributing Search Boxes by Enabling Site Previews

WOW! I love creative ideas for distributing search! We have Eurekster (and now Google) that provide customizable search experiences for website owners. We have search companies like Pixsy almost solely focused on distribution for growth (though in a more formal partnership-based format). In both cases we see search companies creating opportunities for OTHER PEOPLE to distribute their brand/ads/content. Snap comes at the distribution problem in a creative way by enabling site owners to give their...

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Google’s Early Efforts to Monetize Video

Video. I can't stop thinking about it. Neither can Google. A recent tour of the Google plex by Beet.tv yielded some news (to me) on Google and their efforts to monetize video. I did not know that "They have done limited advertising, notably post-roll ads for HP on the Charlie Rose Show." Or that Google helped out Eepybird make a little casharooni by inserting ads into their incredibly popular diet coke and mentos video. It's great to...

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Google’s Vision for Free Cell Phones + How Newspapers and Marketers Can Prepare

How much do newspapers spend on paper, printing and printing infrastructure per subscriber? Would it make more sense for them to make their content fit well on a mobile device, partner with a phone company and provide phones for cheap to their local populations? They had better shake a leg in this direction because it looks like Google's sniffing in that direction. Eric Schmidt thinks we may eventually see free cell phones (though not, he protests,...

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Wink: Now a Better Social Marketing Tool

Besides its new people search functionality Wink seems to be a pretty run of the mill social search engine. Once Wink users login they can create collections, upload bookmarks, tag items, change rankings of results and all those other things Jim Lanzone thinks searchers are too lazy to do. So the differentiating factor is Wink's MySpace, Bebo and LinkedIn search. According to Kirkpatrick at TechCrunch, Wink indexed more than 100 million profiles. Why social media...

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Become Japan’s CEO Masahiro Ueno Talks Entering the Japanese Online Shopping Space

Become Japan's CEO Masahiro Ueno Talks Entering the Japanese Online Shopping Space I recently had the opportunity to interview Become Japan's new CEO, Masahiro Ueno. I became interested in him after learning of his work in developing the Japanese market offering of Overture and his presidency at DoubleClick Japan. For more details on Become Japan check out the press release: Internet Luminary Masahiro Ueno joins Become Japan as CEO Here are my key take aways from our...

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Naymz Interview: Tom Drugan on Identity Management and His Roots in Orbitz SEM

Naymz Interview: Tom Drugan on Identity Management and His Roots in Orbitz SEM I recently interviewed Tom Drugan of Naymz, a paid search identity management start up. For $5 a month (first month free, you can also buy a discounted yearly subscription for $47.50.) Naymz delivers its users an ad for searches on their names, a customized ad on MSN, Google and Yahoo, and a customized landing page. Full disclosure: I got the Naymz hook up....

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PreFound: Hyper-Relevance through the Extension of Social Search Tools into Social Networks

PreFound: Hyper-Relevance through the Extension of Social Search Tools into Social Networks The social search roundtable I'll be tonight for PreFound is called Extending On-line Social Communities into Pure Search. In a recent post on the roundtable Steve Mansfield, PreFound's CEO described it as an event to explore "extending social networks into social search."

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Google’s GData: Portal is Nigh, APIs as Marketing Resource

Google's GData: Portal is Nigh, APIs as Marketing Resource I've seen surprisingly little written about Gdata over the past few days, both in my regular blog reads and in the main stream media (which I find out about from blogs :). So it was great to see "Why Google is extending RSS" this morning in bloglines because it got me digging back into GData and discovering a wealth of GData posts in... of all...

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Miss PubCon Boston? No You Didn’t. Read the PubCon Blog Round Up!

Miss PubCon Boston? No You Didn't. Read the PubCon Blog Round Up! I searched Google News, Google blog search (lots of fresh blog posts - much improved since last I searched it), Technorati, Yahoo, PreFound and Ask (who has SEL's feed in their news results... yay!). Malcolm Gladwell was PubCon's keynote speaker, so I'm opening this post with the (2) writeups I found about him. Malcolm Gladwell: Social Power Tops Economic, Political Malcolm...

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Yahoo’s Meedio Purchase & Yahoo! Broadcast Scenario

Yahoo's Meedio Purchase & Yahoo! Broadcast Scenario On Monday Yahoo acquired "most of" Meedio's technology and all of its staff (looks like about 5 guys?). The technology encompasses: "Software that turns PCs into DVRs (digital video recorders) and digital media organizers and links them with television sets" (PCWorld) "Meedio TV, which "lets you watch, pause, rewind, and record live analog, digital, and HDTV broadcasts using your existing PC. Use the integrated Electronic Program Guide...

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