Search Engine Journal

Quality links to your website remain one of the strongest contributors to high organic rankings in search engines. Plus, a link from a popular website could bring you increased traffic and brand recognition. All you email marketers out there may not realize the potential role you could play in generating links to your organization’s website. […]

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I recently interviewed StumbleUpon’s CEO Garrett Camp and wrote StumbleUpon Defined vs. Digg, Google, MySpace and More to define SU for curious marketers.
I’ve extended my research to include current blog thought related to marketing in SU, added my own meager experience and chopped up Camp’s suggestions for marketers to bake up this scrumptious guide to […]

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I recently had the privilege of interviewing Garrett Camp of StumbleUpon, which recently reached 1.8 million users.
I typed four pages of notes in 8 point font. And thus was born the StumbleUpon Interview Series!
In this first part of the series I seek to define the social media site StumbleUpon, first briefly with conceptual, jargony terminology […]

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As a former editor I love to see this growing fervor around social media marketing. I remember some heady days at WebProNews when we got on the front page of Google News for the first time. 50,000 page views on a single story was exciting indeed, and I can only imagine the writers there today […]

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I saw first hand the decline of an SEO company that fell because (among other still contentious issues) it focused primarily (and at times quite poorly) on search rankings.
Now that I’m a partner in Bold Interactive it’s been a great pleasure to focus on community building and engagement for clients, and satisfying to watch how […]

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I’ve got an SEJ interview coming up with Garrett Camp, co-founder and chief architect of StumbleUpon.
You’ve most recently heard of StumbleUpon in regards to their new video stumbler.
Research makes every interview better - now I know not to ask Camp about the difference between StumbleUpon and Deli.cio.us - he’s already fielded that one:
“de.licio.us is focused […]

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So um, is there any kind of social media marketing besides Digg bait? Does craigslist spam count as social media marketing? ;P
What ever happened to rolling up your sleeves for some good old fashioned forum participation that builds links, brand and relationships?
Well, if that’s a little too Web 1.0 for you and you’re still planning […]

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Gaia, which bills itself as “an attempt to reverse engineer famous Google Earth and implement its functionality in open, portable, customizable and extendable way,” recently published the cease and desist letter it received from Michael T. Jones, Chief Technologist for Google Earth.
Mr. Jones writes that he and his team “are concerned that you may not […]

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I interviewed consumer empowerment engine Mpire’s CEO Matt Huelett in July. Mpire started *out of the gate* with an eBay partnership. That’s hot shit people.
I dug in back then to understand why eBay invested time with them, and how their approach to shopping comparison (perhaps better called consumer empowerment) differed from the 100 or so […]

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WOW! I love creative ideas for distributing search!
We have Eurekster (and now Google) that provide customizable search experiences for website owners.
We have search companies like Pixsy almost solely focused on distribution for growth (though in a more formal partnership-based format).
In both cases we see search companies creating opportunities for OTHER PEOPLE to distribute their […]

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