Seems Google has gone crazy integrating its map application into the search results these days. At first it required a town reference to be included in the search words to invoke a mapped response, but now it seems any number of things can cause Google to show you a map. One would think they are …
Everyone knows – though many fail to use – misspelled keywords in their PPC or organic search optimization efforts can be very effective. Interestingly I have found that many major players in our field tend to forget this process when they start to do any kind of multilingual or foreign country marketing. I will admit …
