Seems Google has gone crazy integrating its map application into the search results these days. At first it required a town reference to be included in the search words to invoke a mapped response, but now it seems any number of things can cause Google to show you a map. One would think they are monetizing the views they get so much play. And these results are not in the...
Everyone knows - though many fail to use - misspelled keywords in their PPC or organic search optimization efforts can be very effective. Interestingly I have found that many major players in our field tend to forget this process when they start to do any kind of multilingual or foreign country marketing. I will admit that I have been guilty of this as well, but recently discovered just how much traffic this can bring. Misspelling in International...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
