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Erik Whaley | Local Search Marketing | @localsearcherik

Erik Whaley is the director of Local Search Traffic, interested in local map listings, local search marketing, local PPC and franchise marketing

PPC Tips for the Small Business Owner

It can be difficult for the little guy to compete with corporations¾moderate SMB programs are no match for endless marketing budgets and the resulting inflated keyword costs. Working in an agency, I see this first hand every day. But I also see areas where small business owners and franchise stores can compete if they become smarter with their strategies.

The following tips provide the framework for developing...

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