Search Engine Journal

In the growing industry of search marketing, aggressive recruiters and employment opportunities are everywhere. With search being such a young industry though, fewer elements can outrank experience and reputation. To be clear — you can’t attend an Ivy League university and major in search marketing. Yet.
To make things better; supply and demand is […]

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A major player in the search industry has finally made a change worth calling revolutionary. This morning’s release of The New Yahoo! Search and Yahoo! Search Assist tools provide users with what they need most — a faster and more intuitive search experience.
With thousands of webmasters tuning in, the first question that comes to […]

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If you are serious about search engine optimization, Google Analytics is NOT for you. I know it’s tough to look past the (non-existent) price tag, ease of use and conversion tools — but trust me when I say that Google Analytics is a flawed program for your needs.
#1 - Limitations of Technology
The first trouble […]

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Web site owners and marketers have always craved more information with regards to how Google sees their site. Google Webmaster Tools address these and other needs as they provide support for those looking to diagnose errors, improve a site’s visibility and declare preferences on how to handle web site listings.
Of course, before you can […]

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According to the Orlando Sentinel, PayPerPost (PPP) is continuing to grow with the help of $10 million dollars in new venture capital funding. The article goes on to provide some numbers regarding the size of PPP’s network of both advertisers and publishers (emphasis mine):
PayPerPost connects advertisers, who want promotion for products or services, with […]

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One of the standout sessions at SES this year involved duplicate content and the impact it has on rankings, linking and the competitive marketplace. Today’s While many experts have yet to weigh in on the matter, I will provide methods you can use to protect your content and ensure you get the credit you […]

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When it comes time to run your marketing more efficiently, tuning up your paid search efforts is paramount. To help get you started, here are ten tips that I have found to be helpful, in no particular order…
Tip #1 — Update Your Keywords
In every market, current events will shift how people are searching for […]

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This week has been filled with news and commentary regarding Yahoo’s release of the new Yahoo! Local. The enhanced system integrates a number of new and exciting elements, all presented to the user in order to deliver a higher quality experience.
For search marketers, Yahoo! Local is exciting because it can be identified as one […]

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The New York Times is reporting that Google is no longer interested in selling video content to users through the Google Video Service.
From the New York Times article…
After buying the video-sharing site YouTube nine months ago for $1.65 billion, Google plans to stop selling television shows on its homegrown video site. The […]

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It takes months to properly plan a new site launch or even a redesign. With months of time invested, and hundreds (or thousands) of man hours on the line — you need to make sure your new site is ready to rock from day one.
It is a common belief that a well designed web […]

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