The second panel of the day was “Linkbait – Chumming for Traffic on Social Media Sites” and it was of course focused on creating and maintaining successful link bait. The panel here was made up Rebecca Kelley, Brent Csutoras and Cameron Olthuis. Rebecca Kelley from SEOmoz opened up with her examples of the worst college …

As the search industry grows, more niche service organizations appear. These companies usually boast a tagline touting the fact that they “specialize in the search engine optimization of (insert industry here)”… Some companies even go so far as to provide complete web site platforms and content management systems for their clients. Amazingly, these companies are …