Search Engine Journal

As the search industry grows, more niche service organizations appear. These companies usually boast a tagline touting the fact that they “specialize in the search engine optimization of (insert industry here)”… Some companies even go so far as to provide complete web site platforms and content management systems for their clients.
Amazingly, these companies […]

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If you’re a business with a web site, you need the assistance of search engine optimization. For the value it provides, the cost of quality search optimization is more than affordable. Finding a high quality SEO firm though is something that requires you to do some homework.
Consider this article to be a cheat […]

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Next Monday night I’ll be making the drive from Rhode Island to New York City to attend my first SMX event. This SMX event is called SMX Social Media, and it marks the third event in the SMX series that was launched earlier this year by Danny Sullivan and Third Door Media.
I hear people […]

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For the past couple of years Linkbait has been all the rage in search marketing. The process of creating linkbait is quite simple: Create content that others will voluntarily link to, and sit back to reap the rewards. In the ultra-competitive world of search marketing, linkbait is becoming more obvious while we […]

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Earlier today I received an email from compete.com, a handy web site for comparing estimated traffic and web statistics. In it, compete.com announced their new search analytics program, available for public use:

Compete Search Analytics is officially open to the public! Visit searchanalytics.compete.com to sign up or take a tour.
Using just a credit card […]

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In the growing industry of search marketing, aggressive recruiters and employment opportunities are everywhere. With search being such a young industry though, fewer elements can outrank experience and reputation. To be clear — you can’t attend an Ivy League university and major in search marketing. Yet.
To make things better; supply and demand is […]

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A major player in the search industry has finally made a change worth calling revolutionary. This morning’s release of The New Yahoo! Search and Yahoo! Search Assist tools provide users with what they need most — a faster and more intuitive search experience.
With thousands of webmasters tuning in, the first question that comes to […]

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If you are serious about search engine optimization, Google Analytics is NOT for you. I know it’s tough to look past the (non-existent) price tag, ease of use and conversion tools — but trust me when I say that Google Analytics is a flawed program for your needs.
#1 - Limitations of Technology
The first trouble […]

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Web site owners and marketers have always craved more information with regards to how Google sees their site. Google Webmaster Tools address these and other needs as they provide support for those looking to diagnose errors, improve a site’s visibility and declare preferences on how to handle web site listings.
Of course, before you can […]

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According to the Orlando Sentinel, PayPerPost (PPP) is continuing to grow with the help of $10 million dollars in new venture capital funding. The article goes on to provide some numbers regarding the size of PPP’s network of both advertisers and publishers (emphasis mine):
PayPerPost connects advertisers, who want promotion for products or services, with […]

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