For a while now, Google has been testing behavioral targeting in their search result pages. And while behavioral targeting may be the next big thing, it’s already putting AdWords advertisers at risk by costing them money and decreasing their quality score. I’ve opted to use video here to help illustrate the progression and assumptions Google …

Our second panel of day two discussed the many ways in which Social Media Marketing can be used to help the role of the modern marketer. Our panelists here were… Sarah Hofstetter, Vice President, Emerging Media & Client Strategy, 360i Rob Key, CEO, Converseon Adam Sherk, Search/PR Strategist, Define Search Strategies Please note that additional …

Day two opened up this morning with the Effectively Leveraging Social Networking panel, featuring: Dave McClure, Entrepreneur & Startup Advisor, 500Hats Cindy Krum, Senior SEO Analyst, Blue Moon Works Helen M. Overland, Director, Search Engine Marketing, non-linear creations Additional live blogging coverage on this panel is available on Search Engine Land, Search Engine Roundtable and …

The keynote for today was focused primarily on questions and answers asked from the nearly 200 SMX Social Media attendees. The keynote was once again moderated by Danny Sullivan and included Garrett Camp, the Founder & Chief Product Officer at StumbleUpon and Joshua Schachter, the Founder of del.icio.us. Garrett Camp opened up the keynote by …

The second panel of this afternoon is A Marketer’s Guide to Social Bookmarking & Tagging. The panel members were Guillaume Bouchard the CEO of NVI, Michael Gray the President Atlas Web Service and Neil Patel from Advantage Consulting Services. Guillaume started us off with an introduction to tagging. Tagging is the social media equivalent to …