Today’s first post following lunch was a great one for those involved in the social marketing space. The panel covered micro communities and was led by Liana Evans, the Director of Internet Marketing for KeyRelevance and Rand Fishkin from SEOmoz.
(Please note that additional live blogging coverage on this panel is available on Search Engine […]
SMX Panel Recap: Micro Communities
October 17th, 2007 by Eric Lander, Associate Editor | 1 Comment
SMX Panel Recap: Evangelist - The Marketer’s Role in SMM
October 17th, 2007 by Eric Lander, Associate Editor | 1 Comment
Our second panel of day two discussed the many ways in which Social Media Marketing can be used to help the role of the modern marketer. Our panelists here were…
Sarah Hofstetter, Vice President, Emerging Media & Client Strategy, 360i
Rob Key, CEO, Converseon
Adam Sherk, Search/PR Strategist, Define Search Strategies
Please note that additional live blogging […]
SMX Panel Recap: Effectively Leveraging Social Networking
October 17th, 2007 by Eric Lander, Associate Editor | 2 Comments
Day two opened up this morning with the Effectively Leveraging Social Networking panel, featuring:
Dave McClure, Entrepreneur & Startup Advisor, 500Hats
Cindy Krum, Senior SEO Analyst, Blue Moon Works
Helen M. Overland, Director, Search Engine Marketing, non-linear creations
Additional live blogging coverage on this panel is available on Search Engine Land, Search Engine Roundtable and aimClear.
Dave McCLure on Facebook
Dave […]
SMX Keynote and QA Session With Founders of StumbleUpon and del.icio.us
October 16th, 2007 by Eric Lander, Associate Editor | No Comments
The keynote for today was focused primarily on questions and answers asked from the nearly 200 SMX Social Media attendees. The keynote was once again moderated by Danny Sullivan and included Garrett Camp, the Founder & Chief Product Officer at StumbleUpon and Joshua Schachter, the Founder of del.icio.us.
Garrett Camp opened up the keynote by […]
SMX Panel Recap: A Marketer’s Guide to Social Bookmarking & Tagging
October 16th, 2007 by Eric Lander, Associate Editor | 1 Comment
The second panel of this afternoon is A Marketer’s Guide to Social Bookmarking & Tagging. The panel members were Guillaume Bouchard the CEO of NVI, Michael Gray the President Atlas Web Service and Neil Patel from Advantage Consulting Services.
Guillaume started us off with an introduction to tagging. Tagging is the social media […]
SMX Panel Recap: Extra! Extra! The Social News Sites
October 16th, 2007 by Eric Lander, Associate Editor | 3 Comments
Today’s third session and first of the afternoon was focused on the social news sites. The panel was of course moderated by Danny Sullivan, and it included Neil Patel of Advantage Consulting Services, Chris Winfield from 10e20 and Tamar Weinberg of Rusty Brick and techipedia.
Also, please note that there are numerous live bloggers covering […]
SMX Panel Recap: Linkbait - Chumming for Traffic on Social Media Sites
October 16th, 2007 by Eric Lander, Associate Editor | 1 Comment
The second panel of the day was “Linkbait - Chumming for Traffic on Social Media Sites” and it was of course focused on creating and maintaining successful link bait. The panel here was made up Rebecca Kelley, Brent Csutoras and Cameron Olthuis.
Rebecca Kelley from SEOmoz opened up with her examples of the worst college […]
SMX Panel Recap: Social Media Marketing Essentials
October 16th, 2007 by Eric Lander, Associate Editor | 1 Comment
Today marks day one of the third SMX event, SMX: Social Media. Our first session began with Moderator Danny Sullivan addressing the crowd here at The Metropolitan Pavilion here in New York City on the explosive area of social media and marketing.
As Danny immediately indicated, there is a clear connection between the growing social […]
Day One at SMX Social New York
October 16th, 2007 by Eric Lander, Associate Editor | No Comments
Welcome to the first part in our coverage of SMX Social Media. Serving as Search Engine Journal’s correspondent covering the SMX events here in New York, I will be posting recaps of the sessions as they happen here at the Metropolitan Pavilion in Manhattan.
My morning kicked off with a warm welcome from Claire Schoen […]
Paid Links Simply Aren’t Going Anywhere
October 12th, 2007 by Eric Lander, Associate Editor | 6 Comments
On every blog, discussion board and conference agenda there is a similar topic… Paid Links. Now, most of what I have written here on Search Engine Journal was done to provide support, to give advice or to serve as a guide. Today though I’m feeling feisty… and I just want to go off […]






