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Are You Really Ready to Offer Social Media Services?

Many web focused organizations are making moves to provide "social media management services". While I would normally be the first to applaud entrepreneurial spirit in this undeveloped space, a strong word of caution needs to be aired. It's painfully clear to me that many companies simply do not understand the space. Companies lust for the high margins that successful social media efforts can generate. They infatuate themselves with backlinks, page views and opportunities to score...

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Yahoo Games: Google & AOL Partnerships to Increase Microsoft’s Offer?

A short while ago, Chris Winfield of 10e20 called my attention to a story published by Henry Blodget on Silicon Alley Insider. In the article, Blodget covers a possible partnership between Yahoo and AOL / Time Warner, and argues that such a partnership would help extract a higher bid from search rival Microsoft. Since Microsoft's first hostile bid, Yahoo has remained defensive in it's position by holding true to their beliefs...

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Growth and Development of Google’s Local Search

On day one of SMX West in Santa Clara, I will be speaking on Local Search and Blended Results. While that panel will be focused on the generation and optimization of local search listings -- I have a much broader knowledge of the local search products offered from Google. Owing Google some love, this is a more forward looking view of Google's Local Search offering. I've covered Google Local here on Search...

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NoFollow: An SEO Red Flag?

Until this post, I have not shared my view on the "nofollow" attribute. It is my belief that using the nofollow with the purpose of controlling the flow of links or link juice is a gigantic red flag in the eyes of the engines. Who Knows About nofollow? Let's start here with the audience who actually knows about this little attribute. Ask the random small business owner about it. Next, ask friends and family...

100 Comments

Google Experimental Search Featured in SERPs

Always innovating, Google's at it again -- this time showing us another product of Google Labs called "Google Experimental Search". Links to try Google Experimental are being littered in the footer of many search result pages today, as noted by a number of users here at my office. Google's Experimental Search is another effort made by Google to improve the end search results for their users. In the Experimental Search program, there are five...

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Keyword Research Strategies for Maintaining SEM Efforts

To be successful with your search engine marketing efforts, you will need to perform keyword research. Too often though, keyword research becomes this monotonous routine that we simply fall into -- and before we know it, we blindly arrive at results that we simply assume we can trust. These results can and often will apply to organic search optimization as well as paid search marketing. In fact, many in the SEM industry could argue...

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Early Information on Google’s Android SDK for Mobile Phones

As Google becomes a stronger player in the world of communications, their interests and participation in mobile devices is obvious. Like many areas though, if Google is going to become a successful player, they will do so through using their users as a learning and development tool. There's also a video available of the Android SDK being demoed by Google: About the video: Sergey Brin and Steve Horowitz discuss the availability of the SDK, that it will...

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5 Quick Tips for Building SEO Content

While it's great to have a web site optimized and performing well in the engines, you need to build out content on a consistent basis. Managing growth without upsetting your existing SEO efforts can often be a challenge. With these challenges in mind, here are my top ten tips for building site content while focusing on SEO opportunities. Tip #1 -- Identify New Keyword Markets If you are pleased with how your existing content is...

13 Comments

Google’s PageRank: A Double Edged Sword

Last week when I first noticed PageRank values changing and propagating out to tool bars, I made it a point to tell some others who may be interested. In the process, I got a great comment from Vanessa Fox that I'd like to share here... "Why should I be so bitter about a mythical made up meaningless number?" All kidding aside, Vanessa's comment is absolutely on point with how many feel on the issue. Being...

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Wikipedia: The Barry Bonds of Search Results

Even if you're not a fan of baseball you probably know that Barry Bonds is one of the most questionable men in the game. From admitted steroid abuse to the brash ways in which he deals with the media -- Bonds is nothing short of despised by most. Like Bonds, Wikipedia comes across as one of the best and one of the cleanest players in the game. Yet when it comes to those in...

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