In the days following the tragic Aurora, Colorado killings, approximately 30 Facebook pages that pay tribute to the killer have appeared. One of the pages, which has more than 800 followers, is written in Holme’s authorial voice. The following is a recent unedited post from that page: “Whatever you have to say to me, I …
Although the 2012 presidential candidates are spending unprecedented amounts on television advertisements, the vast majority of voters can now be reached through other more effective mediums. Google, which began the “Four Screens to Victory” campaign in March, is urging candidates to use a large percentage of their campaign budgets to reach voters through non-traditional “screens.” …
Recently, Eric Schmidt contacted the European Union Competition Commissioner, Joaquin Almunia, to propose a compromise to avoid the pending antitrust litigation. Although the letter was not made public, a Google spokesperson released a statement to the press that indicated the technology company is working diligently towards a resolution: “We have made a proposal to address …
Placecast, a location-based marketing company, recently surveyed 2,262 U.S. adults to determine consumer sentiment with regards to how companies use consumers’ personal data to target advertising. The survey, which was conducted by Harris Interactive on behalf of Placecast, asked consumers how comfortable they were with personal data being used for the purpose of ad targeting. …
According to a recent TechCrunch article, Facebook has begun testing a new type of advertisement called “Sponsored Results” ads. The new advertising option, which displays ads within the Facebook search typeahead, allows competitors to target Facebook users from other related businesses. Josh Constine, a technology journalist for TechCrunch, wrote the following about Facebook’s new feature: …
According to a recent report by Rory Maher, Facebook appears to be losing users in many of its most important markets. Maher, who is the senior Internet analyst for Capstone Investments, told the media that his firm utilized “proprietary software” to analyze Facebook activity in order to determine Facebook user growth in more than 200 …
When Google Ideas initially launched eighteen months ago, the organization’s primary focus was reducing violent extremism through counter-radicalization strategies. Recently, the organization began targeting illicit networks in addition to terrorist organizations, gangs, and other extremists. The Google Ideas website says the following regarding illicit networks: “The persistence of illicit networks—including organized crime, narcotics, human trafficking, …
Earlier this afternoon, Yahoo! announced that it has appointed Marissa Mayer as its next President and CEO. The company is undoubtedly hoping that Mayer, who is Yahoo’s third chief executive in under a year, can help recapture some of the search engine’s lost market share. Since the majority of industry analysts and insiders were predicting …
On Saturday morning, Facebook announced that they had acquired the employees behind the mobile-bookmarking service Spool. The San Francisco-based startup, which initially launched at TechCrunch Disrupt in September of 2011, developed an app and browser extension that cached videos, articles, and other content to mobile devices. In early 2012, the promising startup raised a $1 …
Recently, Facebook launched the new “read receipt” feature, which informs the post author and other Group visitors exactly who has viewed each post. Now each post will include information regarding the number of people who have viewed the post along with a comprehensive list of the names. By simply hovering over an icon on the …
