SoLoMo, short for “social-local-mobile,” is essentially the addition of local information to search engine results in order to capitalize on the increasing use of mobile devices. SoLoMo has also evolved to include mobile-specific offers pushed out to consumers based on their current location. If you are among the growing population that now has smart phones, […]
Back in August of this year, Real officially launched their RealPlayer app for Android . As part of the development process for the video application, research revealed some interesting information on how people are currently using their cell phones and mobile devices. Not only are people watching more television shows and news on their mobile […]
In the session at Pubcon Las Vegas 2012, I spoke about link building, essentially revealing what works and what does not in a post-penguin world. So, what is all the “Penguin” talk anyway? What does it mean? Is it a name given to a Google algorithm update that affected low-quality links? Here is Wikipedia’s definition […]
In this session at PubCon Las Vegas, I speak about how one can impact their overall search visibility utilizing social media. The two are becoming more inter-twinned each and every day. While search marketing used to consist of good on-page SEO (title tags, meta data, etc.), now there are links and social signals that are […]
I can’t remember a world in which we did not have barcodes and I’ve been around for awhile! And yet, I haven’t been around quite as long as the old familiar barcode which is turning 60 this month. The original patent for what we know today as the modern barcode was granted on October 7th, 1952 to Norman Joseph Woodland and Bernard Silver, its inventors.
If you’re like many marketers, you’ve no doubt heard all about the latest trends regarding “new school” inbound content marketing. Inbound marketing is based on the concept of earning the attention of potential customers, making yourself easy to be found and drawing customers to your website by producing content that these prospects will value. While inbound marketing is certainly something that should not be ignored, it’s important to not get caught up in the hype and to disregard traditional marketing channels that have been proven to deliver a tangible ROI.
Creating compelling content on a consistent basis is almost an art form. In copywriting, the ability to take words and form them into something that connects with the reader is not always an easy task for most of us. Sure, there are those who seem to spit out content like a machine. However, if you […]
The Whole Brain Group has put together a handy “Tweet Chat Checklist for Businesses” in infographic style which should provide you all the basic information you need to successfully set up one of these chats. And the benefits? Hosting a Tweet Chat demonstrates thought leadership in your industry, can promote your overall marketing message, will drive traffic to your website, and even help you engage directly with your customer base.
If you are not already blogging, you’ve no doubt recognized the need to have some kind of content marketing strategy in place in order to keep up with the competition, not too mention make the Google organic search algorithm happy (Google loves fresh content). But even with this in mind, maybe you are at an impasse as to where to start? Blogging doesn’t have to be complicated, and thanks to Simply Business’ WordPress for small business it is downright simple. The following interactive road map is filled with articles, videos, and blog posts that take small business bloggers step-by-step though the creation process.
The children of today have been born and raised into a world of digital convenience like we’ve never seen before. Cars that drive themselves, GPS that allows you locate just about anything and even smart phones that are much more powerful than your dad’s first computer of the 80′s and 90′s. Is it any surprise that mobile devices are so popular on the playground?