I am on a panel today at SES San Jose called Social Media: White Hat vs. Black Hat. The description of the panel is as follows: Black hat techniques have long been criticized in search marketing: "Black hat" practices are now cropping up in social media. This panel takes a hard look at the right and wrong ways to go to market with a social media based marketing component, and how to spot early signs that you...
Lisa Barone wrote a post this week lambasting companies that are too timid to get involved in social media, and rightfully so. The reality is that the conversation is going to happen with or without your engagement, and getting involved only allows you to address issues when they arise. ESPN this week banned sports reporters from using Twitter. Apparently the company is unaware that people are already discussing sports related content and...
Link building is by far one of the most important and often misunderstood elements of optimizing a site for search. Search & Social deals with clients on a daily basis who understand the need for links in general, but do not understand why they are needed, and definitely not how to evaluate their value or obtain them. Because of this I have decided to write a series of guides to different aspects of link...
One large issue when running a business on or offline is training staff. The main issue that arises is whether you feel comfortable training your future competition. This is especially true in a service or consultancy based vertical, such as internet marketing. In the end, a well trained staff is an asset to your search engine marketing company, and you cannot control whether your employees become your future competitors. So how do you go about...
I love Halloween. Mostly because its the one day everyone decides not to take themselves so seriously. To celebrate this holiest of holidays IMBroadcast.com has put together a spooky little contest. 1) Create a video of yourself in costume giving a great internet marketing tip. 2) Upload that video to the "Halloween SEO Tips" channel on IMBroadcast.com 3) Have your friends register and rate you 4) The winning video (star ratings x number of ratings) will win a FREE...
Search & Social announced the launch of the X-Browser SEO Tool last night. Co-Founder of Search & Social Jordan Kasteler and myself are very excited about this tool. X-Browser SEO Tool is a bookmarklet that can be utilized in either Firefox, Google Chrome, Safari or Opera, on both Windows and Mac operating systems, to find information vital to...
People learn in different ways. Our industry offers a plethora of learning and sharing communities based around linguistic learning styles including blogs, forums, Sphinn, and more. Our industry also offers many auditory learning resources in the form of Webmasterradio.fm and podcasts. Furthermore, our industry has also been among the earliest adopters of video, creating vlogs and paid video tutorials. In order to share these videos, we have been left to utilize the...
I have been pretty obsessed with the topic of Information Environments as of late. From their structure, to the way that we let them interact with the search engine bots, a full understanding of our Information Environments is the basis of a strong SEO approach. No matter what changes in search algorithms a strong Information Environment Design will help your usability as well as assist in classifying your data. In a recent post, I broke...
Loren Baker
Ann Smarty
Alan Bleiweiss
David Harry
