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David Iwanow

David Iwanow

at Web Analytics Search Agency
David is the marketing director of The Lost Agency, a web analytics focused search agency. His rants and preaching to business about marketing can also be found on his blog Lost Press Marketing
David Iwanow

Latest posts by David Iwanow (see all)

  • AdWords Plays if You Can’t Beat Them Trademark Them! - August 25, 2011
  • AdWords Top-vs-Side Segmentation insights - August 1, 2011
  • Facebook Ads Give a Little More - June 27, 2011

Articles by David Iwanow

adwords-traffic
PPC

Google Instant AdWords Trouble

Posted on September 14, 2010 by David Iwanow | 13 comments

So Google rolls out Instant Search and there are screams and cries that SEO is Dead, but hello did anybody think about the impact on commercial side of search? The sponsored results or Google AdWords? Being that paid results are taking up more and more of the space on Google’s results page, you need to …

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quality-score
PPC

Testing External Factors for Quality Score

Posted on August 23, 2010 by David Iwanow | Leave a comment

Theory to encourage people to trial and test new factors they can control to get a better quality score and improve their AdWords campaigns ROI

google-local-ban
Local Search

Google Places Police

Posted on July 26, 2010 by David Iwanow | 22 comments

Google has plans to dominate the search world but you are only welcome if you start paying for your local search traffic!

youtube-budget
Video Search

YouTube Ads Are Cheapest Source of Traffic

Posted on June 29, 2010 by David Iwanow | 6 comments

YouTube Channel and the initial findings are contained in this blog post. First step to setup a campaign is easy as much of your YouTube promoted videos campaign can be setup within the YouTube interface.   You will soon discover that the YouTube interface limits creativity and is slow to make updates and changes needed for …

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