SEO & Physical Fitness Metaphors
I've been speaking to a lot of people lately about the basics of SEO and I find myself using "Physical Fitness" as a metaphor to help people understand some the basic concepts and I thought it would be fun to share. It's usually not a Set-it-&-forget-it proposition: Most people understand that you can't just go to the gym once and then assume you'll be Fit-for-life. You need to take consistent action over a long period of time....
