As a business in the latter stages of 2011, have you jumped on the social media train or have you been left behind at the station? For many businesses, the integration to using social media to help generate leads has been slow and futile at best, leaving their return on investment (ROI) less than what …
With many companies and individuals using social media these days to become more in-tune with the world and further business opportunities, it should not come as a surprise that more and more federal agencies are doing likewise. According to a recent Social Media in the Public Sector survey from Market Connections, LinkedIn saw the most …
In the never-ending world of companies trying to click with their current and potential customers, have you taken a moment to determine if your pay-per-click (PPC) campaigns are in fact resonating with the public? When it comes to conversions and your return on investment (ROI), you’d best make sure that your PPC efforts are not …
For those individuals who have always dreamt of working from home, they know such an assignment comes with its highs and lows. If you run your own small business out of your residence, you also know that communication is essential in order to sell your products and/or services, given the fact that all in likelihood …
As the age of social media continues to evolve, many businesses are no doubt contemplating if blogging is still an important piece of the puzzle in their marketing and advertising efforts. While businesses blog for different reasons, the overriding goal behind blogging is to target your customers. That being said, is your business still in …
Social media is all around us. Whether you’re a small company or a large corporation, there is a good chance you are partaking in the social media phenomena that has gripped the world in recent years. That being said, companies cannot just wing it when it comes to social media. By doing just that, they …
