Creating linkbait, or getting website to link to you on their own, and with Google starting to devalue paid links, it couldn’t be a better time to start utilizing linkbaits.
Creating linkbait can be difficult and pushing it through can be even more difficult. This post will go over a few of the […]
Linkbait 101: How To Create Linkable Content and Get Others to Link to It
November 28th, 2007 by Dave Rigotti | 10 Comments
Google’s Treatment of Underscores vs Hyphens - The Confusion
November 26th, 2007 by Dave Rigotti | 6 Comments
Back in July, Matt Cutts made the announcement at the Wordpress Wordcamp that underscores are now treated as spaces in Google.
Blogs, webmaster communities, and SEO professionals rejoiced – but why does it seem Google DOES NOT treat underscores and hyphens the same.
Do a multiple word search with hyphens and underscores between the words and you’ll […]
Why You Need to Make a Facebook Fan Page for Your Website NOW!
November 12th, 2007 by Dave Rigotti | 31 Comments
When Facebook announced the Fan pages, there were a number of mixed reviews. Some where hailing it and its integration to the new advertising platform and some hated it – claiming it was turning Facebook into Myspace. Whatever your stance is, here are 6 reasons you need to make a Facebook page for your website […]
How to Run a Google Adwords Campaign : Basics For Newbies
November 7th, 2007 by Dave Rigotti | 10 Comments
Google Adwords can be a great way to position your brand effectively, capture new and returning clients, and advertise without large up-front costs. John is spending over $500/month on Google Adwords and here is how you can get started.
Establish Goals, Objectives, and Targets
Whether they be cost per click, monthly spend, sales, onsite time, or […]
Why You Should Bid on Brand Keywords in Google
October 31st, 2007 by Dave Rigotti | 3 Comments
As competitive as we get, sometimes brand keywords are the most overlooked. Brand keywords are also some of the cheapest clicks. Not only that, but if someone is typing brand keywords, they are already looking for your site/products/etc (they are already aware) which is usually why the conversion rate is much higher than […]
