I’ve been checking out this new video advertising service from Adbrite that Shoemoney blogged about last night. Basically it is a video hosting service that offers a customizable video player that you can brand with your own logo. The player also comes with non-intrusive ads; if the user hovers over a little text link in the top left corner there’s a small ad that drops down, split screen style, on top of the video.
Social Media Marketing (SMM) and Social Media Optimization (SMO) are two new phrases that popped up last year to define marketing through social media and social networking sites. There seems to be a lot of confusion about what each of them mean and what exactly they define, which is bound to happen with any new phrase.
I have to say that the MyBlogLog widget is probably one of the most widely used widgets there is, and for that they deserve a lot of credit. It’s not easy coming up with a widget that nearly every blogger will want to use.
We need your support. We’ve been nominated for the best social media optimization blog in the 2006 Search Blog Awards that are put on by Loren Baker from Search Engine Journal. We are up against some very tough competitors and could use every vote we can get. Our blog has been around for less than a year now so this is our first nomination for any kind of award and we are very flattered. It is great to be recognized for all the hard work and hopefully this is the first nomination of many to come.
Last week in a post I wrote about some YouTube viral campaigns I highlighted the “Holiday Wishcast” from Coke. In the article I mentioned how I didn’t like that Coke was using actual Coke commercials and I didn’t think it would have success because of the blatant promotion of Coke. Today I came across another holiday campaign from OfficeMax called “Elfyourself”. The purpose is to paste your picture on the body of the elf; the elf will then dance around and sing. You can then send it off to your family or friends.
We’ve had an overwhelming response to the Pimp My Links series that we announced last week. We have had over 75 submissions and more are trickling in everyday. We were originally only planning to do this series once a week. However, depending on the success we may do it a couple times per week.
So far this week we’ve received news that two major companies have partnered with YouTube to create viral video campaigns. The first was Coke who has partnered with YouTube in a promotion called “Holiday Wishcast” that lets users send holiday video greetings to their friends.
We are going to be starting a weekly series here on Pronet Advertising where we pick one site every week and provide a few linkbait / viral ideas for it. Anyone is welcome to submit a site to us; we will randomly pick one that we feature every week. These posts will be public so if your site is selected it will be shown along with a few ideas for linkbaiting. We will not post your name or any personal information.
Linkbaiting is a relatively new term in the SEO world that’s been on fire over the last year or so. One of the arguments that I have heard a lot lately is that linkbaiting is nothing new; it just has a buzzword attached to it now. Well that’s partially true, the idea of creating remarkable content (credit: Andy Hagans) for the purpose of attracting links is by no means anything new. It’s been around since before most people even knew what SEO was or realized why they needed it. So, the question remains, why is linkbaiting all of a sudden so popular and effective? Two words: social media.