The argument we hear often is how different search engines offer varying degrees of privacy options and how that effects the end users. The quite straightforward jump that we often fail to make is how the search engine privacy scorecard effects content producers and search engine marketers; and in all these cases, who wins and how isn’t always clear.
With the advent of the social web and contextual advertising, marketing has not only become easier for the marketers and advertisers but has also become more palatable (because of reduced intrusiveness and increased relevancy) for the end-users. That said, it is surprising to see that not only do companies continue to use non-contextual methods such as banner ads and pop-up/pop-under ads but that their use is spreading to other formats.
Back in April I urged our readers to not focus blindly on Google when optimizing sites for search engines and to diversify; and the latest search engine statistics from Compete further affirm that recommendation.
An article by Leonid Shalimov proposes an interesting idea. The article explains how to customize and monetize your 404 page, and while Leonid restricts it to user error pages, it can be extended to temporary placeholders while you’re having downtime.
A recently and widely covered study shows us how the power of the brand can change people’s perceptions and how they react to your products regardless of their quality.
We’ve been inching closer and closer to this inevitability for a long time, and though Digg will probably plug this soon enough, catch it while it’s still hot and still working.
Content producers, service providers, and marketers alike, crave the Digg effect, the Slashdot effect, and so on, but you rarely ever hear about the power of StumbleUpon (and it is quite powerful).
Too many people think that they can just start a blog, put some AdSense on the sides, throw some links on there and start making money within the month. Of course that’s just wishful thinking; here’s a look at reality.
The question is quite straightforward. Given the new ‘business model’ of ‘ad-supported’ is online video a sustainable space and as a marketer, should you be looking at the online video space as a possible advertising platform? Let’s see.