Any socially driven site is only as good as its top users. In line with the Pareto principle, most of the content that is moderated and is successful (or unsuccessful) on social sites is the result of a select few users. With that in mind, let’s take a look at the top users on StumbleUpon and what we can learn about them and from them.
While most people make the argument that the social web is doing exactly what the name suggests, making us more social and harnessing our collective strengths to deliver a better experience, others are not convinced.
PageRank is a number that Google uses to represent how important a page is for the search engine. As more and more people start exclusively using Google, the PageRank method for assigning importance becomes a priority for content producers wanting to rank higher in search results. But as with everything, there are those who will accumulate rank organically and those for whom the end justifies the means.
A few weeks ago the media was reporting that the bane of our internet browsing experience, the pop-up advertisements were set to make a comeback, on cell phones. I had a chance to have a conversation with one of the companies that was inaccurately mentioned as sponsors of mobile pop-up ads – Acuity Mobile.
The term ‘free media’ is actually a misnomer because while it is much cheaper than mainstream media and traditional marketing, it does cost. Here’s a look at free media and how to incorporate it into a traditional marketing campaign.
While a large part of our audience flocks to San Jose to attend Search Engine Strategies Conference and Expo, I wanted to ask an important question and present an illustration to go with it.
One of the first things anyone offering a service should keep in mind is that to ensure loyalty you have to create an atmosphere of trust through offering privacy, security, and reliability. While you can’t always deliver on these promises, it is important to keep them in mind and acknowledge their importance in your success. In the next three posts I’m going to look at each of these three important elements one by one, and a company that has had to deal with one of each.
More often than not, when we hear traffic numbers, they are in absolute terms. For example, 60% of users visiting social networking sites use MySpace. Figures represented in this way, though tell us enough for marketers with deep pockets, don’t help small marketers very much.
It’s true that in most cases a good product is unique and innovative and self-sufficient enough that the maxim ‘build it and they will come’ stands true, but there are many other instances in which your products success can be prevented or limited because of things that are our of your control. Let’s look at an example.
About two weeks ago we asked the very pertinent question of whether online video is sustainable or not and whether you should be using the online video platform to market your content/products/services. But just looking at sustainability is not enough and so today we’re going to look at the demographics and viewing habits of the online video watchers and reach more conclusions about the medium.