While it is often regarded as the lingua franca of the internet, English is not quite the dominant online force many imagine it to be. It is still the single most widely used online language, according to Internet World Stats, but Chinese is now running a close second – and three-quarters of all web surfers …

If you want your web marketing efforts to be as successful as possible in overseas markets, you need to think about properly localising your websites for the regions you are targeting. There are several issues to consider, including translation, country-specific domains and hosting, geolocation and SEO. Overcoming the language barrier Probably the most significant challenge …