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Christian Arno | Lingo24

About The Author: Christian Arno is the founder of Lingo24, a leading translation company in US. Launched in 2001, Lingo24 now has over 170 employees spanning three continents and clients in over sixty countries. In the past twelve months, they have translated over forty million words for businesses in every industry sector, including the likes of MTV, World Bank and American Express. Follow Lingo24 on Twitter: @Lingo24.

The Value of Multilingual Online Marketing Campaigns in Domestic Markets

Whether you are an SEO expert or a business owner, you must have by now seen astounding examples of the potential of foreign language internet marketing to augment sales and increase business presence in overseas markets. While the need to address consumers in other countries in their mother tongue has become a well-established maxim for many an e-marketer today, there are consumer groups in domestic markets whose cultural and linguistic...

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The International Importance of Mobile Search

Mobile search marketing is perhaps the biggest growth area in digital marketing right now, and there’s a good reason for that. The foreign language internet is the future of ecommerce – online businesses are coming to discover that it’s no longer enough to just target one country or language, if they want to continue to grow, they need to expand beyond a limited target market to reach everyone in the...

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Eight Tips for Monitoring Brand Reputation across Languages

With native English speakers comprising only 22% of all internet users, and evidence showing that 85% of online consumers require information in their native tongue to make an important purchase, there’s a strong case for expanding your online reach across multiple languages. The return on investment for every dollar spent on localization is estimated at $25 USD, according to a 2007 study by the Localization Industry Standards Association, which...

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5 Top Tips for Multilingual Link-Building

Many businesses are taking advantage of the reach of the internet by creating foreign language websites to access potential clients from every corner of the world. And as with your main website, search engine optimization (SEO) is a must for each of your foreign language websites to generate regular and steady traffic – this includes link-building. Link-building, to recap quickly for those who don’t know,  is an internet marketing strategy...

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Keywords, Domain Names and the Foreign Language Internet

Logo.com was sold in November for $500,000. Whilst we could talk all day about whether any domain name is worth that much money (for the record, a domain name is worth as much as someone’s willing to pay!), from a search perspective, it’s perhaps more pertinent to discuss the value of having keywords within domain names...and the implications this has on a company’s international efforts. To use Logo.com as...

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How to: Conduct Foreign Language PPC Campaigns

Was one of your new year’s resolutions to make more money online with more visitor conversions? If so, then 2011 might be the year for you to expand your web presence to the foreign language internet. English is rapidly being overtaken as the lingua franca of the web, as foreign languages are seeing massive growths in online use. For instance, Chinese use online grew by 755% and Arabic by 2064%...

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Differences between Google and its Local Competitors

Imagine if you could travel back to the days when Google was still a young upstart in the search engine game, when making your way to the top of the rankings was a comparatively quick and simple process. How would you take advantage of the chance to get in early with the global search superpower to-be? The fact is that the same opportunities are available right now – in foreign language...

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Don’t be Another Link in the Chain: Quality Content and PR is Key to International SEO

SEO is categorized into two broad categories: off-page and on-page optimization. On-page is more straight-forward, in that full control lies with the optimizer. In the simplest terms, they have to incorporate key search phrases into the main copy of their website so that search engines can link the site to searches made by the web-browsing public. Off-page optimization, however, is a little more precarious, simply because it all depends on the cooperation...

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Social Media Marketing in Foreign Countries and Languages

Social media marketing is now a key strategy for any business’s global marketing communication strategy – online marketers understand the benefits of social and know how to deliver a good return on investment in their social marketing endeavours. However, many English-speaking marketers are missing out on the huge potential of foreign-language social media marketing. There are a number reasons why this may be the case, the most obvious being...

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Content and Culture: Localization for Global Businesses

Okay, so you’ve decided to launch fully localized, multilingual versions of your company’s website – that’s great news. And you’ve even painstakingly researched all the correct keywords to properly optimize each website for its target audience – even better. The key thing to remember with any website is that it should be regularly updated with fresh content and, ultimately, it should be current. So the last thing you want is the...

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