The term CIVETS might sound like small furry mammals found in Africa. But if you’re speaking to an international marketer or entrepreneur, they’re probably talking about a group of countries tipped to be major emerging markets. The acronym, coined by Robert Ward of the Economist Intelligence Unit in 2009, stands for Colombia, Indonesia, Vietnam, Egypt, …
Most businesses and organizations recognize SEO as a vital part of any online marketing strategy. The closer you are to the coveted Number 1 ranking, the more likely it is users will visit your website. According to a study by Optify, the top ranked site on Google enjoys a click-through rate of 36.4 per cent. …
Establishing a reputation for a business or brand online takes time and effort. Losing that good reputation, on the other hand, can happen in the blink of an eye. A switched-on business is aware of what is being said about their product or service and who is saying it, poised to step in and manage …
When it comes to targeting search engines to reach international markets, we’re going to have to do things a little differently. As we expand our horizons we begin to form connections with those who not only speak different language but bring a whole set of different cultural expectations to their business dealings online. There are …
One Twitter out of two is written in a language other than English. In the digitally globalized third millennium, whatever your content is, tweeting it in just one language is not enough any more. This is especially true if you are a brand. As a matter of fact, international branding finds in Twitter a key …
Getting your voice heard on the internet is never easy. It can be like setting up your soapbox on a crowded street, and waving frantically to get passers-by to pay attention. You might be an expert in your chosen topic, with pearls of wisdom to dispense on X particles or Z-list celebrities, but how do …
Competition for domain names and search engine dominance in the English language web is stiff – for SEOs, climbing the search rankings with a new website can be like trying to get a job in an economy where there are 100 equally qualified applicants going for every position (which I’m sure many of you can …
Last month, Chinese search engine giant, Baidu, announced a 95% surge in profit. It attributed this spike to its ever-increasing popularity. And not only is it making good money, it’s one of the few search engines to topple the almighty Google in terms of popularity, with a mammoth 84% market share in China. With over …
In the context of the current social media boom, e-marketers may be surprised – if not shocked – to learn that the majority of companies are not taking social media communication channels very seriously…or at least not yet. As Econsultancy’s ‘2010 Social Media and Online PR’ report found, 40% of the companies have “experimented with …
With the launch of Google’s latest much-hyped social network, companies lucky to get an invite were quick to jump on the bandwagon, only to find their profiles closed down a week later. The reason? Google engineers are asking businesses for patience, saying they want to test the waters with individual users before diving into the …
