Chelsea Blacker is a London based search consultant currently working at Base One Search With a background in SEO & PPC cultivated at Promediacorp in NYC, Chelsea focuses on engaging B2B brands in social media and online PR.
Have you ever sold a client linkbaiting content and when it came time to produce the bait, you’ve thought "oh dear, there's not much to write about ___" (copper pipe manufacturing, hermit crab pet insurance, massage distance learning, etc)? Writers block. Brain freeze. Call it what you will - the inspiration behind link bait doesn't come easy to all. Most of us are SEOs, not trained copy writers, but...
You have proposals to write, meetings to attend, strategies to devise and posts to blog – where does building links work into your daily routine? I want to know. If your work week is anything like mine, you probably don’t spend time building relationships with PR execs, journalists, bloggers, and webmasters across a mind boggling range of industries in the hopes that one day this relationship will results in a...
As we all know, unless you are fortunate enough to have content on a client site go viral due to its sheer brilliance, link building is a time intense activity. Positioning yourself in a niche, building great content, approaching a webmaster for a link– these things don’t happen in the blink of an eye. But I’ve established an excellent way to work on link building campaigns that takes less time than...
Agency side, it’s not unusual to find yourself going up against a fellow SEO agency for new business. What factors will ensure you capture this new business opportunity and leave your competing agency in the metaphorical dust? I recently read The Perfect Pitch by Jon Steel of WPP, and it’s got me thinking about how I sell my agency when presenting to potential clients. Namely, that it’s of the utmost importance to ...
As Howard Stern’s intern I spent months at the center of the adult entertainment industry meeting the people who have conquered an incredibly competitive niche. Everyone already knows porn pushes the boundaries on technology to deliver content to eager consumers, but how is this technological push fairing online and where is the evidence of its next movement? According to Google trends, more people are searching for the keyword “porn” than...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
