One week ago the Google Affiliate Network (GAN) announced they would be shutting down their platform in the upcoming months. Since then, the affiliate industry has experienced an unprecedented migration of affiliates and merchants looking for new networks to continue their marketing efforts on. Google’s reasoning behind the closure was to allow them “focus on …
Articles by Chad Waite
Let’s begin here with a question: “What happens when you do a quick search for yours or your client’s brand and/or website URL?” Hopefully, you’re coming up near the top in the organic SERPs, but you might also notice a fair number of paid ads appearing as well. Such a result leads to further questions …