Techcrunch reported on Saturday about an interesting test conducted by Yahoo! Yahoo! linked to outside websites from their homepage, something that big portals like AOL, MSN at of course Yahoo! usually don’t do, with the exception of advertising.  The homepage of the portals was traditionally only linking to content within their own website or to …

How to fix what is broken and not break what is not  This post is part of a series. See Part 1, Part 2 and Part 4  “Jagger” and “BidDaddy” Aftermath What came with the Jagger update [i] was something called “TrustRank [i]” and the “Google Sandbox Effect[ii]”. The “Sandbox” was a hot topic and …