Cale Pissarra

Cale Pissarra works at R.O.I. Media as a SEO consultant. His passion for social media and the online world led him search engine optimization

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Latest posts by Cale Pissarra (see all)

How to Rank Your Content in Google News - August 9, 2011
Top 7 Tricks to Rank in Google Places - June 28, 2011

Articles by Cale Pissarra

Search Engines, SEO

How to Rank Your Content in Google News

Posted on August 9, 2011 by Cale Pissarra | 11 comments

With the current tragedies such as the Norwegian massacre and the death of Amy Winehouse, news has been buzzing about the two incidents. Google has been swamped with searches for these stories and thus one would wonder, how does Google rank news stories, and what makes your news better than someone else’s? Google News is …

Local Search

Top 7 Tricks to Rank in Google Places

Posted on June 28, 2011 by Cale Pissarra | 29 comments

If you’ve worked with Google in the past you’ll know just how hard it is to rank for Google Places for many searches. It’s also apparent how important Google Places have become – they often take up the top parts of the page for a search term. So even if you rank first for a …