Brian is author of The Like Economy: How Businesses Make Money With Facebook and Facebook Marketing: Leveraging Facebook's Features For Your Marketing Campaigns, How to Get More Fans on Facebook, and LinkedIn For Business: How Advertisers, Marketers and Salespeople get Leads, Sales and Profits from LinkedIn Brian has 12 years experience as a freelance consultant and digital marketing agency director. His hands-on business experience, cutting edge insights, background in improv and stand up comedy culminate in a keynote speaker, and social media trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics.
Hopefully I don't have to convince you that you should be testing ads in your pay per click accounts. If you're not constantly testing ads as part of your PPC program, you're missing out. Here's why: In competitive niches, not testing ads could lead to the low level of performance that gets your entire PPC effort cancelled In many niches, ad testing is required for even successful advertisers in order to stay competitive, and For all...
For some reason, internet marketing is full of TLA’s – Three Letter Acronyms. And TLA is my favorite TLA. What The Heck is a KPI? One of those acronyms that frequently furrows brows in the conference rooms is KPIs: No, not Keylime Pie Instructions Not Kit Kat Possession Indulgence Syndrome Key Performance Indicators. http://en.wikipedia.org/wiki/Key_performance_indicators If you’re an MBA, or you studied business in school, you probably HAVE heard of KPIs. If you’re self-taught in business, you might...
Increasing ROI by Applying Modern Portfolio Theory to Pay Per Click Optimization This “Budget Awesomization” strategy is based on modern portfolio theory. And that makes sense because managing pay per click spend is not unlike investment management - http://en.wikipedia.org/wiki/Modern_portfolio_theory The lesson? Invest more ad spend in PPC campaigns that produce greater ROI. Here’s how: As usual, pause campaigns that don’t meet performance targets. Invest in campaigns that meet minimum performance threshold,...
Pay per click budgeting is not a topic I thought you could devote a whole blog post to, when I first started doing PPC in 2004. But I was wrong. Here are the five most important budget-related topics in pay per click advertising: Insufficient spend Overspending Effects of tests on spend Seasonal changes Optimizing ROI via budget allocation Let's examine each in detail: 1. Insufficient Spend: "I Can't Spend The Budget!" Some companies do not budget their PPC advertising spend. But many...
Pay per click is an advertising laboratory. Every new account, every adgroup, every keyword, every ad is a test. There are no guarantees when you start - which keywords will work, which ads, which search networks, and so on. Everything's a test in the beginning. And no matter how long your account has been running, the way to improvement is always to keep testing- keep what works, throw out what doesn't,...
Loren Baker
Ann Smarty
Alan Bleiweiss
David Harry
