The Clash of Web and Traditional Advertising
I don’t usually write columns like this. This one is more philosophical than usual, but I think it’s an important topic for everybody in search...
About
Brian is author of The Like Economy: How Businesses Make Money With Facebook and Facebook Marketing: Leveraging Facebook’s Features For Your Marketing Campaigns, How to Get More Fans on Facebook, and LinkedIn For Business: How Advertisers, Marketers and Salespeople get Leads, Sales and Profits from LinkedIn
Brian has 12 years experience as a freelance consultant and digital marketing agency director. His hands-on business experience, cutting edge insights, background in improv and stand up comedy culminate in a keynote speaker, and social media trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics.
Articles
Surprise! AdWords Ad-Serving Myth-Busting
I feel kinda stupid. Either I didn’t read the AdWords Help on Ad Serving settings closely enough (again), or AdWords made something super non-intuitive (AGAIN)....
Kenshoo Makes PPC Complexities Easier to Manage
Bless you! Oh I thought you sneezed. If you HAD sneezed, we could have seen whether that sneeze came from your first click, last click, or somewhere...
The PPC ROI Calculator: How To Forecast And Optimize Your PPC ROI
We created a PPC ROI Calculator over at FuelInteractive.com to help you in a couple ways: If you haven’t started PPC yet, you can forecast your...
New PPC Bid Rule Management System from Acquisio
One of my responsibilities as director of PPC (among everything else) at Fuel Interactive is to keep tabs on what’s going on in the PPC...
What’s The Real Value of Brand PPC?
Many of our PPC clients (and from what I hear from other pros and agencies, many of their clients) at some point start to believe they...
The ROI of PPC Beats Most Advertising Opportunities
At Fuel Interactive, we’re always trying to find more profitable advertising and marketing channels for our clients. That means we test beyond those channels already...
3 Strikes and You’re Out: How to Get More PPC Impressions Safely
Last week I discussed how to maximize PPC impressions for advertisers with unlimited budgets who want to reach as many good prospects in their niche...
5 Ways to Maximize PPC Impressions
It’s exciting to have a client with a virtually unlimited budget. But every effort has its unique obstacles, and limited impression share is a big...
Low Hanging Fruit and PPC Keyword Opportunities
We could call it Target Market Proximity, ROI Proximity, or Persuasive Distance. How closely your offering fits the search query comes heavily into play in...
Think-Tanks & Team Building In The PPC & Full Service Interactive Agency
One of the benefits of an active interactive agency department with multiple PPC experts is that multiple people bring new insights to the table. Both...
Demystifying Google Quality Score & the Click Thru Rate Factor
I’ve been thinking and talking a lot about Quality Score (for search networks) lately. I usually don’t think much about quality score (QS) and over...
Why The AdWords Starter Edition Is Bad For Business
To be honest, I never ever used the Starter Edition. I’m not sure it even existed when I started doing AdWords. Yeah so I think...
Internet Marketing Light Bulb Jokes
Why did I write this? I don’t know why. Because I write jokes… and I’m in internet marketing. I thought it would be fun to...
Google AdWords Conversion Tracking 101/201/301
Ok class, today we’re moving into graduate level conversion tracking. But we’ll start with 101. First off, the number of people using AdWords without conversion...
Google AdWords Content Network: How To Get Great ROI With A New Strategy From Google
Historically, Google AdWords’ Content Network has gotten a bad rap. And for good reason. Advertisers usually see much lower ROI results from it than from...
Real Impact of Google Quality Score In AdWords PPC
We ran into an AdWords error- yes they admitted that for whatever reason, their system messed up- that gave all our keywords in a new...
When Pay Per Click Is NOT Right For You
One of my main job functions is recommending online marketing strategy for specific client situations. Over the last five years, I’ve looked at a lot...
PPC Marketers: You Must Track Phone Calls!
If you’re a bit TOO digital in your orientation, you can forget or ignore the fact that a large amount of business is still done...
How Often Should I Optimize My PPC?
One subtle aspect of pay per click optimization you have to get right (if you want your changes to have positive effects) is date ranges....
Hey AdWords, Do You Offer GeoTARGETING, Or Just GeoSUGGESTION?
Google shows ads to people outside your geotargeting if they deem the search to be “relevant”. What? Really? Yep, I read about this recently and...
PPC LOL: 5 Steps to Optimize PPC and Laugh About It
This Tuesday, 1/27/2009 at noon PST, I’m giving a free 1-hour online webinar for SEMpdx, Portland’s SEM community. But anyone can attend, and sign up...
5 Critical AdWords Reports for Optimal PPC Optimization
1. ROAS reports For Revenue-Based Accounts For whatever strange reason, AdWords will give you ROAS (return on ad spend) in the Reporting Center, but not...
PPC: Is Vertical-Specific Experience Really Necessary?
George Michie just wrote a really cool blog post about PPC RFP’s (requests for proposal). So I was a list of what should you ask...
2009: The Year Ahead for PPC and Google AdWords
Advertising dollars are moving from traditional to online. The recession is accelerating this shift. Advertisers want to spend smarter. As more companies use enterprise-level analytics...
5 Common AdWords Myths Absolutely Destroyed
#1 Myth: AdWords Is Media Placement This is a misconception of ad agencies and clients who have done more media placement than pay per click....
4 Reasons Why PPC Is The Best Online Marketing Channel
What’s the number one reason for PPC’s strong growth as an advertising channel? High ROI. PPC is one of the most profitable advertising and marketing...
8 Ways Clients Can Help Their PPC Agency Succeed
After working with about 100 different interactive clients in various industries over the last five years, I can confidently say… When you work at an...
PPC TLA’s: WTH are KPI’s?
For some reason, internet marketing is full of TLA’s – Three Letter Acronyms. And TLA is my favorite TLA. What The Heck is a KPI?...
PPC Budget Awesomization: How to Optimize ROI with Graduated Campaign Budgets
Increasing ROI by Applying Modern Portfolio Theory to Pay Per Click Optimization This “Budget Awesomization” strategy is based on modern portfolio theory. And that makes...