Do You Really Have To Build A Fan Base? Not sure about building a fan base on Facebook? Facebook advertising straight to your website is not necessarily wrong. Maybe you aren’t prepared to invest thousands of dollars to build a fan base, or the audience-building step won’t help your business. To be sure, Fan Pages …
I had an interesting discussion with Jeremy Koch of Pertnear (the guy responsible for 88,000 fans, in 4 weeks, at half price) to try to answer some questions a lot of businesses have right now about social media marketing: How do we monetize Twitter and Facebook? Should we wait to build audience on those platforms …
Facebook Ads, I Think I Love You My major focus the last three months has been Facebook advertising. I’ve been trying to figure out how to get awesome results with Facebook ads. It’s been a personal challenge, because I have more or less mastered Google AdWords and SEO, so I thought: I should be able …
These are the only five ways to get Facebook fans. If you have another way, it’s wrong. Just kidding. These 5 fan-getting techniques are part of what I call my Complete Facebook Marketing System (yet another audacious title that will turn some commenters into haters). The system is a two stage process for getting fans, then …
Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan basis for months (some for many moons). Cost Per Fan Is No Big Surprise When you step back, it makes sense: Many companies operate on a cost per action basis to get emails… fan bases …
Why aren’t more companies leveraging the power of social networking? Here are the obstacles: They don’t understand the benefits They are afraid to empower employees who don’t normally network or market or represent the company There’s no nationally recognized solution for training Fortune 1000 companies how to do this So let’s go through these point …
When I drive, I get to thinking. And then I usually record what I’m thinking in a way other people can benefit from. So I created a video for you- I’ll talk about it in a minute. I was driving a few weeks ago, thinking about How many people have approached me about offering search …
This is something Zappos has done for years that really needs to catch on more than it has, because: The rewards for corporations are huge, and Tthe competition is too risk-averse to do it. And avoiding all risks is not the way to run a winning company. But first let me tell you what I’m …
Facebook Ads Are Interesting… and Profitable Combine AdWords’ copywriting and analytics with image-oriented linkbait, and you’ve got Facebook ads. And it’s a new system to figure out how to compete in. To that end, I’ve combined my own experience with creating and optimizing Facebook ads for myself and clients with a survey of the existing …
Let’s start off funny. The following are NOT the 5 steps to viral video results: Sit around drinking and talking about funny video ideas. List a bunch of successful viral videos and come up with knock-off ideas to copy them. Call every funny video idea “viral” before it’s even created and before someone has ever …
