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Brian Carter | FanReach | @brianCarter

Brian Carter is respected as one of the elite internet marketing experts in the world. His hands-on business experience, cutting edge insights, background in improv and stand up comedy culminate in a keynote speaker, and social media trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics. Brian is author of the forthcoming book, The Like Economy and co-author of the bestselling book Facebook Marketing, and. He has also authored an ebook called How to Get More Fans on Facebook. Brian has 12 years experience with Google, Twitter and Facebook marketing, both as a facebook and seo consultant and marketing agency director. He has trained and managed Gen X and Gen Y employees, in addition to the more than 5,000 students of his FanReach Facebook marketing online course.

How To Monetize The Twitter/Facebook Bubble Before It Bursts

I had an interesting discussion with Jeremy Koch of Pertnear (the guy responsible for 88,000 fans, in 4 weeks, at half price) to try to answer some questions a lot of businesses have right now about social media marketing: How do we monetize Twitter and Facebook? Should we wait to build audience on those platforms until we've figured that out? How do monetize the audience once we have it? Brian: I've heard some discussion that Social Media...

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How a Fortune 1,000 Company Got 88,000 Facebook Fans in 4 Weeks, and Only Paid For Half of Them

Facebook Ads, I Think I Love You My major focus the last three months has been Facebook advertising. I've been trying to figure out how to get awesome results with Facebook ads. It's been a personal challenge, because I have more or less mastered Google AdWords and SEO, so I thought: I should be able to figure this out! It's been very challenging. Facebook ads are significantly different from AdWords. It's not just search keywords vs. interests....

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How to Get Facebook Fans: 5 Facebook Fan-Acquisition Strategies

These are the only five ways to get Facebook fans. If you have another way, it's wrong. Just kidding. These 5 fan-getting techniques are part of what I call my Complete Facebook Marketing System (yet another audacious title that will turn some commenters into haters).  The system is a two stage process for getting fans, then getting revenue. I'll tell you below where to find more info about that if you're interested. Here's what the system looks like:

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Pay Per Fan: What Big Brands Are Paying For Facebook Fans

Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan basis for months (some for many moons). Cost Per Fan Is No Big Surprise When you step back, it makes sense: Many companies operate on a cost per action basis to get emails... fan bases are the social media analogue of email lists. Companies have been acquiring emails, downloads, real estate leads and more via pay per click...

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Why More of Your Employees Should Be On Twitter, Facebook and LinkedIn

Why aren't more companies leveraging the power of social networking? Here are the obstacles: They don't understand the benefits They are afraid to empower employees who don't normally network or market or represent the company There's no nationally recognized solution for training Fortune 1000 companies how to do this So let's go through these point by point. The Benefits of Social Networking for Your Company Here's where I'm going to tell you WHY you should let more of your key people use...

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Beware The Local Search Glass Ceiling

When I drive, I get to thinking. And then I usually record what I'm thinking  in a way other people can benefit from. So I created a video for you- I'll talk about it in a minute. I was driving a few weeks ago, thinking about How many people have approached me about offering search engine optimization and pay per click for local businesses at about $500 per month... (four) How one of those big direct marketing dudes...

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Tweet With Your FACE: Why Big Brands Need Social Brand Ambassadors

This is something Zappos has done for years that really needs to catch on more than it has, because: The rewards for corporations are huge, and Tthe competition is too risk-averse to do it. And avoiding all risks is not the way to run a winning company. But first let me tell you what I'm talking about and what I'm NOT talking about. You still should tweet with your fingers. But seriously, what I mean is social media people...

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Pay Per Face: 52 Facebook Advertising Tips & Best Practices

Facebook Ads Are Interesting... and Profitable Combine AdWords' copywriting and analytics with image-oriented linkbait, and you've got Facebook ads. And it's a new system to figure out how to compete in. To that end, I've combined my own experience with creating and optimizing Facebook ads for myself and clients with a survey of the existing literature out there, and created a free whitepaper and video training called "PAY PER FACE: 52 Facebook Ad Tips and Best Practices".

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5 Simple Steps to Viral Video Results

Let's start off funny. The following are NOT the 5 steps to viral video results: Sit around drinking and talking about funny video ideas. List a bunch of successful viral videos and come up with knock-off ideas to copy them. Call every funny video idea "viral" before it's even created and before someone has ever seen it and before anyone has ever passed it to anyone. Let your clients disapprove all your good ideas...

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The 5 Fools You Meet In Social Media

I've been very busy, up to my knees in Social Media lately. In addition to regular client work and developing my Social Media teaching materials, I started an interview series, talking to many of the luminaries in Social Media. I've been interviewing them via phone and recording mp3's of it. OH THESE are not the fools I refer to in the title! Oops. That's a separate topic I'm leading into; I made a video about...

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