Brian Carter is respected as one of the elite internet marketing experts in the world. His hands-on business experience, cutting edge insights, background in improv and stand up comedy culminate in a keynote speaker, and social media trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics. Brian is author of the forthcoming book, The Like Economy and co-author of the bestselling book Facebook Marketing, and. He has also authored an ebook called How to Get More Fans on Facebook. Brian has 12 years experience with Google, Twitter and Facebook marketing, both as a facebook and seo consultant and marketing agency director. He has trained and managed Gen X and Gen Y employees, in addition to the more than 5,000 students of his FanReach Facebook marketing online course.
How do you get more clients? I went freelance just about a year ago (for the second time in my career), and though it's been sometimes more exciting than I'd like, it's been a great ride and pretty successful. I'm celebrating a year of independence today on Independence Day! So I thought I'd share with you what's worked to get me clients and a few other aspects of the journey. I hope you find it...
I was surprised to see an SEO expert recently post one about how Facebook's lack of search intent (a la Google keywords) is why it isn't profitable. I wouldn't be surprised about this if it were 2009 or 2010. But now that businesses have made profits with Facebook, a comment like that means that the SEO guy is either uninformed, or so vested in Google remaining the King Kong of Internet Marketing (too late, it's...
Likeonomics (n.): The study of how affinities and passions affect the production, distribution, and consumption of goods and services. The Keyword Made The Web What it Is You might not realize it, but the way Google works has shaped the web for the last 10 years. Think about it for a second... How many new websites were created because of popular keywords? Search demand drove new businesses. How many landing pages were created for AdWords keywords and ads?...
The following conversation is happening in at least 25 offices right now: Executive: "We need more fans and followers!" Social Media Person: "Ok, let's run a contest." Executive: "What should we give away?" Social Media Person: "How about an iPad?" Executive: "Awesome! Let's do it!" Please stop. Why iPads Are a Bad Giveaway Item The only good thing about them is everybody wants one for free. The bad thing about them is everybody wants one. Is your ideal prospect everyone? Probably not. Your Fan Base...
This is by definition a controversial post and a bit of a rant. So I want to be clear what I'm saying, and who towards - and who I'm not talking about. I'm not saying all PR people are destroying Social Media. I consider a number of Social Media experts with PR backgrounds to be friends of mine, and I converse with them regularly. But there is a type of PR person in Social Media that I'll...
If you've been in Social Media for the last three to four years, you're well acquainted with the controversy and skepticism surrounding Social Media ROI: lots of debate about what it is, does it exist, etc. Skeptical business owners say things like, "It's fine for Dell or Ford to make money from Social Media, but what about my small or medium sized business? Who has succeeded besides Fortune 1000 companies?" And though we've seen Twitter...
Facebook launched their newer version of Facebook Groups back in October 2010. But it wasn't until the last couple months of being personally involved in some very active and engaging Groups allowed me to see their business potential. If you have a Facebook Page for your business, non-profit, or hobby, let me explain why you might want to consider adding a Group to that social media effort as well: Groups Are Stickier Than Pages Groups Are Fun Groups...
Have you ever found an easy and superior way to do something, then watched in bafflement as people insist on doing it the hard way? You will never make money on Facebook if you have the wrong fans. And the best way to get the right Facebook fans for your business is with Facebook ads. There are two main obstacles to people using Facebook Advertising: A lot of companies don't have a budget for Facebook ads Most people don't...
Although text message marketing isn't my specialty, I've been hearing some impressive results. I had an opportunity to interview with Justin Rockwell of OIR Interactive and Text-Board.com, so I thought I'd get the low down on what kind of results you can get, how to get those results, and how you can combine social media distribution with text messaging as a conversion point. Justin Rockwell: My favorite success with SMS was the Red Cross text-to-donate campaign...
Do You Really Have To Build A Fan Base? Not sure about building a fan base on Facebook? Facebook advertising straight to your website is not necessarily wrong. Maybe you aren't prepared to invest thousands of dollars to build a fan base, or the audience-building step won't help your business. To be sure, Fan Pages are one of Facebooks most unique and powerful opportunities, and it's important to be open to the benefits of owning your...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
