It sounds like Google’s algorithm is going to change again, and while I don’t believe in chasing the algorithm, I do find the impacts on our industry interesting, but even more so the impact it has on user behavior. The Wall Street Journal’s coverage of changes to Google to get people to stay on site …
I challenge you to think of creative ways to start to use your data to make better SEO decisions. Data for search can come from a number of sources, webmaster tools, web analytics, auditing tools, and more. One of the most powerful sources of insight I find is site search. Think of it as an …
Social as a search signal has been very focused on the tweets/pluses/shares of a particular page and how that impacts rankings. Search as a social signal is actually broader and likely has a bigger impact than operating as only an on page ranking factor. The largest challenge of Pluses or Likes is they lack context …
I have spent the better part of my career dealing with enterprise level issues (both working in one and being an outside consultant). While some of the basic issues that impact smaller businesses such as having XML sitemaps, and well defined HTML elements are very similar, there are three things that differ and change the …
A Recent infographic from Nielsen that focuses on Social Local and Mobile (SoLoMo) had a few interesting sound bites. One of that jumped out at me is that of smartphone users two-thirds of these users time is spent in apps. It doesn’t say how much of this is spent on Angry Birds, but it does …
For a while now it’s been touted that 10% of searches are transactional in nature, while 80% are informational in nature and the remaining 10% navigational. What I don’t like about this is it’s very narrow in perspective. It fails to recognize that users who are looking for information may convert to transactional at some …
