Entries By:

PG

Ben McKay | SEO Jobs | @yetanotherben

Ben writes about managing SEO and the ever growing joys of consulting on SEJ and his blog, Just Me and My. He's an organiser of the not-for-profit search, analytics and social media conference, SAScon, and all whilst working as an SEO Director for Mediaedge:cia, WPP.

Should Clients Invest in an SEO Prenup?

There have been a number of instances over the last year or two where I or people I know have taken on projects from another SEO consultant or agency.  In these cases, I’ve seen the transition of accounts from one party to another create their own spectrum; where the incumbent ranges from hugely helpful to less much than so. With this in mind, I wrote a couple of posts...

5 Comments

14 Uber Cool Reasons to Attend SAScon UK (+Discount for SEJ Readers!)

Without a doubt, one of the best things happening in the UK search and social industry for 2010 is the launch of SAScon...even if, as one of the organisers, I do say so myself! Organised by a not-for-profit co-op of search and social folk in the UK, SAScon is a conference that really encapsulates what the UK industry is all about – advocating better and more effective search and...

Comments Off

Big SEO Needs to Get BIGGER: Multi-Channel Optimisation

SEO’s evolution in a growing web I have written for Search Engine Journal before but have kindly been given my very own monthly column on search business - so I thought what better way to introduce myself than through a rambling piece on the industry, a little about search engines and what I love about where SEO management is heading. So, with the increasing importance of brand as a...

3 Comments

Inheriting a Website That’s Been on a SEO Honeymoon

To follow-up on my last SEO honeymoon post, I wanted to mention a few points that expand it a little and consider this scenario from the perspective from someone inheriting a site from another SEO agency or consultant. I didn’t intend for this to be a two-part piece initially, but I thought it might be helpful to provide some pragmatic advice for those SEO consultants who feel...

7 Comments

Are You on an SEO Honeymoon?

I don’t know whether you ever get this thought when touring the web, but there are some sites that I think ‘I wish I could get my hands on it!’...where you can see that SEO hasn’t even been given a second thought, but where great gains could be made from a few simple improvements!  This would be the honeymoon period: simple changes and fast results. Honeymoon: ...

23 Comments

Can SEO Agencies Effectively Outsource Elements of SEO?

What an odd question. Outsourcing is a tricky area for businesses though, and as SEO is a contractual business for many, agencies and freelancers often see movement in demand for their services. This raises an interesting question on whether this increase in demand can be effectively met by outsourcing to SEO’s. What do I mean by Outsourcing? When I talk about outsourcing, I’m not just referring to outsourcing elements of the SEO process...

13 Comments