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Barry Schwartz, Rusty Brick, Inc. and SERoundtable

Link Building via Press Releases For SEO Rankings

March 29th, 2006 by Barry Schwartz, Rusty Brick, Inc. and SERoundtable | 8 Comments

Link Building via Press Releases For SEO Rankings
Press Release optimization for search engine purposes has been a growing segment of the SEO industry. One of the first companies to catch the wave is SEO PR, by Greg Jarboe. They have a service that will take your press release, optimize it to rank well in the […]

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Barry Schwartz, Rusty Brick, Inc. and SERoundtable

Google Blog Accidentally Deleted By Google

March 28th, 2006 by Barry Schwartz, Rusty Brick, Inc. and SERoundtable | 4 Comments

Google Blog Accidentally Deleted By Google
Jennifer Slegg over at the Search Engine Watch blog reports that the Official Google Blog Deleted. In short, yes, Google had accidently deleted their own blog. They have confirmed the mistake;
We’ve determined the cause of tonight’s outage. The blog was mistakenly deleted by us (d’oh!) which allowed the blog address […]

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Barry Schwartz, Rusty Brick, Inc. and SERoundtable

Ask.com TV Commercials Successful?

March 24th, 2006 by Barry Schwartz, Rusty Brick, Inc. and SERoundtable | 5 Comments

Ask.com TV Commercials Successful?
If you watch some TV in the US or even outside the US, you may have noticed some apes searching on a search engine named Ask.com. Ask.com has released a blitz of TV commercials in Europe and the US to try to show users the unique flavor of Ask powered search and […]

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Barry Schwartz, Rusty Brick, Inc. and SERoundtable

Yahoo Publisher Network to Help with International Traffic Problems

March 23rd, 2006 by Barry Schwartz, Rusty Brick, Inc. and SERoundtable | No Comments

Yahoo Publisher Network to Help with International Traffic Problems
There is no mistake today that Yahoo doesn’t want to their publishers to display the YPN ads to those outside of the United States of America. There have been dozens of reports of bans being placed on some publishers for having too much international traffic. For many […]

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Barry Schwartz, Rusty Brick, Inc. and SERoundtable

Yahoo Bid Jamming Yahoo Advertisers?

March 22nd, 2006 by Barry Schwartz, Rusty Brick, Inc. and SERoundtable | 1 Comment

Yahoo Bid Jamming Yahoo Advertisers?
Yahoo! is reportedly bid jamming, the process of bidding slightly under a competitor, to ensure they pay top dollar for a keyword, their own advertisers, according to this DigitalPoint Forums thread.
The member reported that Yahoo! came in and started bidding 45p (Pence) for a phrase he had a bid on […]

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Barry Schwartz, Rusty Brick, Inc. and SERoundtable

GoogleBot Wireless - Google Mobile Transcoding

March 20th, 2006 by Barry Schwartz, Rusty Brick, Inc. and SERoundtable | No Comments

GoogleBot Wireless - Google Mobile Transcoding
It looks like we have a new GoogleBot that we need to worry about. The Google spider has the User Agent; “Nokia6820/2.0 (4.83) Profile/MIDP-1.0 Configuration/CLDC-1.0 (compatible; Googlebot-Mobile/2.1; +http://www.google.com/bot.html)” and comes from a Google IP address.
The bot is not incredibly new, but it is picking up speed. Many Webmasters are […]

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Barry Schwartz, Rusty Brick, Inc. and SERoundtable

Looking at Yahoo & Google Through 11 Year Old Eyes

March 17th, 2006 by Barry Schwartz, Rusty Brick, Inc. and SERoundtable | No Comments

Looking at Yahoo & Google Through 11 Year Old Eyes
All the debate if Yahoo! is a more relevant or better search engine than Google continues. We ran our Search Engine Relevancy Challenge, which showed at the 10,000 result mark that Yahoo! was more relevant than Google at the time of the study. But at some […]

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Barry Schwartz, Rusty Brick, Inc. and SERoundtable

Search Marketing Salaries : What You Should be Paid

March 17th, 2006 by Barry Schwartz, Rusty Brick, Inc. and SERoundtable | No Comments

Search Marketing Salaries : What You Should be Paid
Yesterday, I covered at the SEW Blog a ClickZ article about SEM Salaries. Here is a quick summary on how much SEMs get paid based on the ClickZ article.
* Entry-level SEM position; $30,000 to $45,000 or about $10 per hour.
* Three to five years of experience; $50,000 […]

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Barry Schwartz, Rusty Brick, Inc. and SERoundtable

Filtering Yahoo Publisher Network Ads from International Traffic

March 16th, 2006 by Barry Schwartz, Rusty Brick, Inc. and SERoundtable | 1 Comment

Filtering Yahoo Publisher Network Ads from International Traffic
I hear that the Yahoo! Publisher Network does not like its banners to be served up to international users (users outside of the United States). There are even reports of YPN publishers being banned from YPN for having too many international people click or view their ads. That […]

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Barry Schwartz, Rusty Brick, Inc. and SERoundtable

Cloaking Using IP Delivery Technology Issues

March 15th, 2006 by Barry Schwartz, Rusty Brick, Inc. and SERoundtable | No Comments

Cloaking Using IP Delivery Technology Issues
Rand Fishkin started an excellent thread at Cre8asite forums named Cloaking Beyond IP Delivery, Discussing Other Methods to Limit Access. In his thread, he asks people for alternatives to the cloaking through IP delivery methods. He states that several black-hat SEOs have said cloaking through IP delivery “has become passe.” […]

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