Google Search Results Shifting Two forum threads, one at DigitalPoint Forums and the other at WebmasterWorld show how some, but not all, of the changes that took place on June 27th have been "fixed." dazzlindonna said this morning at DigitalPoint; Just so you know, things aren't back exactly as they were. I know because I had some rankings show up in the June 27 update (which made me happy) and they are still there. WebmasterWorld Moderator, SkiBum,...
Yahoo Adds 'Save to My Web' To Yahoo Directory Every now and then I check the directory listings I have at Yahoo! to see what is up with them. I have bookmarked them ages ago and when I have some free time I check them out. I checked last night and noticed that Yahoo! has added the "Save to My Web" button to the top right corner of the pages. Social search, online bookmarking, is...
Yahoo Search Marketing Settles Click Fraud Suit Chris Sherman has the huge write up on Yahoo's settlement of the click fraud case. He describes; The terms of the settlement include a cash payment of $4.95 million to plaintiffs' counsel and a provision that will allow advertisers to file a claim for Yahoo to investigate potentially fraudulent clicks back through January 2004. Yahoo will pay refunds to advertisers who file claims if it discovers evidence of...
No MSN Search Updates on Weekends Microsoft sometimes shocks you, it is like they do not follow the rules that Google and Yahoo! set forth in being secretive about how, why, what and when they do search index updates. Yahoo! recently began giving us updates, that yes, we did do an update. Google followed suit, to let us know during an update, what to expect, in order for us to give feedback on the update. Today,...
Google AdWords Quality Based on Commerciality of Keyword Phrase Google announced a "quality change" to the AdWords ad delivery system. Danny Sullivan explained that the ads displayed on a search result page will differ in quantity based on the commercial nature of the keyword phrase. So if a keyword is more educational (non-commercial) in nature, less ads will be displayed. If a keyword phrase is more commercial in nature, more ads (up to 11)...
Maximize Google AdSense Revenue With Smart Pricing There is a new wonderful thread at WebmasterWorld named How to make Smartpricing work to your advantage. Member 21_blue shares his four step process to achieving top earnings with Google AdSense. He believes targeting an "EPC-based strategy" will help you achieve the best possible bottom-line results. Here is a summary of the steps, but for the full details visit the WebmasterWorld thread; (1) Collect relevant information including EPC data,...
Google's New Popularity Rank; Traffic Versus Links There is a fresh thread at WebmasterWorld named Google algo moves away from links, towards traffic patterns. This reinforces what many have been saying for the past year or so. Google's popularity came from using linkage data and PageRank to score how popular a Web page is. Times are changing and algorithms need to shift. Linkage data, although incredibility important, is not the complete future of Web page...
Google Banning DMOZ Open Directory Clones? A featured WebmasterWorld thread shows that Google Is Banning Sites That Use Open Directory (DMOZ) Data. The thread creator conducted a "study" that looked at the published sites using the ODP database. He then checked Google, Yahoo Search, and MSN Search using a site command, and found that approximately "50 percent of them were banned by at least one search engine." Google had a ban rate of Google...
Google Canonical URL Issues and 301 Redirects There is an excellent recent thread named Canonical URL problems results in two sites in Googles eyes where Dayo_UK explains the current issues with having a domain name without 301 redirecting the non www to the www. He uses Matt Cutts's blog as an example, saying; mattcutts.com/blog/2005/10/ is not indexed under the non-www and if you query all the DCs you will see that it references the www on a...
Google AdWords Dynamic Keyword Insertion Not Working? There have been some sporadic reports of the Dynamic Keyword Insertion feature within Google AdWords has not been working. There is a good thread where AdWordsAdvisor sums up the reports at WebmasterWorld. To be precise, there have been three threads about this subject so far this week, with two of them being started by the same person. Between the three threads this is where we stand: * Including this...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
