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Overture Australia Launched

Well, finally its official, Overture has launched within Australia and now supplying paid results to Yahoo, AltaVista and HP Australia. This moment has been awaited for some time (Pay Per Click). With Looksmart out and Overture in, it will be interesting to see over the next year or so whether Sensis ramps up Looksmart to govern some competition down under for the PPC market domination. Overture is a well awaited relief with its flexible, easy...

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The Real Value Of Online Services

I make reference to a thread I started at the High Rankings Forum that pertains to prospective clients bartering for SEO services. When is enough, enough? When do you just tell people to go away and stop wasting your time? Is this a whine or whinge? No. This is based on the reality of supplying a service that cannot be withdrawn (undone) once the service is performed. The response to this particular thread...

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Yahoo vs. Google ÷ MSN = Uh Oh!

Yahoo, the old superpower of the search engine world is now going to go head to head with the current superpower of the search engines, Google. Uh-Oh, look out, MSN is starting to play the game too! Ok, let me put it simpler, Google is the super search engine, Yahoo is the super directory and MSN, well, MSN is not much currently. Stay tuned though, Bill Gates is stirring the pot. The speculation is rampant about...

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The Marketing Secret To Page Rank (PR)

Since Google implemented PR, the link popularity consortiums have gone crazy. PR, PR, PR, that's all that anyone seems to be focused upon. Did someone forget about what makes the WWW? Freedom of information, not how big my PR is. So, what is the big secret about PR and just how do you obtain that high six and above? Its called, a great website! That's it, no more, no less. Anyone who has a great...

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