I never thought I’d be writing this type of blog post. However, in the hopes some of you can learn from my own experience, here’s a story of just how “the story” is more powerful than delivering all its other parts. Presenting at a search engine marketing conference, like the SMX East 2012, had been …
Back when I was a young, wet-behind-the-ears, first-year MBA student, I was amazed at the program’s persistence on setting individual goals for the course. Having been a Political Science major during my undergrad years, I wasn’t very exposed to strategic thinking and cause-and-effect measurement. Like any role in the digital space, search engine marketers have a responsibility …
Do you work on the account management or the creative side? It’s a common question I’m asked when I go to networking events, expos, or conferences, and my answer is always the same: both. While my role is different from most search engine marketers working in an agency setting, it makes it easier to bring …
I absolutely love the AMC original series Mad Men. As a matter of fact, I like it so much that I went as the show’s main character, Don Draper, for Halloween. Manage your website SEO and Social Media – Free 30 Day Trial In case you’ve been living under a rock the past five years …
