Search Engine Journal

We’ve heard and seen evidence that internal anchor text over-optimization (sorry, Jill, but this has really become a generally recognizable term) can result in Google penalty. Rand Fishkin, for example mentioned this issue in PRO tips as well as on the blog.
Still, while we are pretty sure, this penalty does exist, we don’t know how […]

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Today with blog pitching for link building and awareness you just can’t say straight what you are actually up to: a link back to your site. Even if you are approaching bloggers with an awesome unique resource that is most likely to appeal to them and that clearly deserves a link back, you should carefully […]

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Usability (as well as accessibility) is a too broad topic to be discussed in one post of course. Besides, I am no professional web designer or usability professional to offer any expert advice on that. Still I’ve come across a couple of fun and useful tools that should be shared at SEJ:
1. Five Second Test […]

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There are quite a few good Yahoo-based (and a couple of independent) backlink checking tools (both web-based and desk-top) that are great for investigating, organizing and keeping track of your own or competitors’ link building techniques. However we have very few tools so far allowing for some fun: i.e. visualizing the backlink statistics in any […]

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A blog is an awesome networking tool. Beside multiple obvious benefits (interacting with your audience, content link building, etc), there are a few more creative ways to build links with your blog.
Blog carnivals
A blog carnival is a regular topical event connecting multiple blogging based on a chosen theme. A blog carnival often includes a number […]

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Video is a great way to build links and manage reputation. A creative video will generate links on ts own (like any kind of good content), besides you can always help spread the video by distributing it to a number of video listing and hosting sites.
TubeMogul is a very helpful (and free!) service you can […]

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I’ve been posting on the page semantic HTML markup several times previously:

Here are a few tools to quickly analyze any page semantic HTML structure;
The piece listing the best practices of using the page headings;
And some tips on how HTML markup helps your site accessibility.

While the benefits for accessibility and usability are quite clear, there has […]

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Google does allow us to have a sneak peek on which links it is aware of. This data is private and can be accessed only by the site owner through Google Webmaster Tools “Pages with external links” section. Surprisingly, (while Google does know better than anyone which data would be great to show for each […]

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To properly organize yourself and your work and to make your clients happy, you should definitely have your own backlink reporting system. Of course, the reporting method can vary from client to client based on two major facts:

your client: well, really there are clients who just don’t need abundant data (it will only scare them […]

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Microblogging has been a hot topic recently. It has become a major source of news, a great way to find help and one of the new tactics to promote your business.
While I can find time for only Twitter, I know many people who are quite active at a number of micro-blogging platforms. How they manage […]

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