Search Engine Journal

Regular and frequent visits by the crawler is the first sign that your site appeals to Google. Thus the most efficient way to get frequent and deep crawls is to develop a website that search engines see as important and valuable.
Note that you can’t force Googlebot to visit you more often - what you can […]

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Incoming links are considered to be a major factor that forms Google’s opinion about your site. Naturally, country specific links are also very important to make sure Google understands your geographic targeting efforts.
That’s not a big deal if you have only one site targeting one specific location. But what if you have numerous websites all […]

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A while ago I discussed how you could manually evaluate your competition by comparing the key phrase inachor: and intitle: results. Today I’ll add a few online tools that can also be very helpful in measuring your SERPs competition.

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Google has managed to build an awesome search engine to my mind: it has a simple user-friendly interface and returns the most relevant results.
However naturally, Google just can’t satisfy everyone’s needs.
The following FireFox Extensions will help you to adapt Google’s interface and results to what you need, in the most efficient manner possible, making […]

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The SEO power of in-content (or “Wikipedia-style”) links may be up for debate but from theory, practice, and experience webmasters know that a link in a context is much more powerful than an isolated (sitewide) link in a sidebar. It is logical to think that internal linking should also be done with the help of […]

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A Geek’s Guide To Promoting Yourself and Your Online Business in 140 Characters or Less with Twitter is a new completely free eBook describing Twitter promotion potential and tactics.
The book will guide you through Twitter basics to advanced actionable advice:

the power of 140 characters and how to use it;
the benefits of joining Twitter;
the differences between […]

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Back in March Hitwise published its UK search report on differences between plural and singular keyword forms echoed by multiple bloggers enthusiastically encouraging webmasters to focus efforts on plural because plural form was proved to send more traffic.
Recent news on Google Trends new makeover prompted me to test the tool again and this brought me […]

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An often discussed lately geo targeting and IP delivery poses another rather interesting question: how to deal with multi-language countries like Canada or Switzerland?
IP delivery won’t work here as people located on the same territory may speak different languages and interested in the corresponding language versions.
A thread over at Google Groups discusses just the case […]

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Before I start reviewing available tools showing which keywords your competitors rank high in Google, let me describe how you can use this information:

do not just copy-paste your competitors’ keywords, use it as additional help for your keyword research;
compare which keywords your competitors optimized their pages (i.e. tried to rank for) and which keywords they […]

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A SEJ reader sent in the following question:
Is it a must to create a sitemap for your site and submit it to Google? Can it harm?
This is an often asked question, surprisingly. Webmaster forums keep discussing horror stories how their site traffic dropped after they created a sitemap and submitted it to Google Webmaster Tools. […]

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